Why Hire an eCommerce Website Design Agency

When it comes to eCommerce, your website is essentially your storefront. It’s what customers initially see when they go in, meaning it’s the first impression people get and it’s how you should be sharing your brand’s unique style, voice, and products.

Because your website is such a huge part of your online business, it can be a bit overwhelming.

That’s why you need to hire an eCommerce website design agency that will use all of the latest industry tips, tricks, and techniques to ensure your website is reaching its maximum potential and properly sharing your story.

Here we will share some of the key reasons why you should hire a professional design agency if you want your website to perform as best as possible:

Customized eCommerce Solutions

No two businesses are the same — meaning no two eCommerce solutions should be the same either.

A good eCommerce development agency like 1Digital Agency will take the time to understand your business needs and goals and create a customized solution that meets your unique requirements.

An eCommerce website design agency will have an experienced team full of expert web designers and SEO specialists who will work together to create a website that is a blend of top-notch performance and searchability with a beautiful, creative design that speaks to the specific value that your business brings.

Improved User Experience

User experience plays a critical role in the success of any eCommerce website. An eCommerce development agency can help you design and develop a website that is not only visually appealing but also user-friendly and simplistic to navigate for users.

Oftentimes it’s easy to overlook small details of a website that make it much easier for customers to navigate, including intuitive layouts and the placement of your CTAs.

Luckily, the right experts can easily create a website that flows naturally and helps tell a story with its content, overall layout and important elements such as menu items and buttons.

Increased Sales and Conversions

The ultimate goal of any eCommerce website is to drive sales and conversions.

An eCommerce development agency can help you optimize your website for maximum conversions, which can lead to increased sales and revenue for your business.

The way your shop is set up is incredibly important.

The formatting of each listing is also a detail that makes all the difference. A skilled eCommerce website design agency will ensure you’re using all of the latest trends and techniques to maximize sales and inspire return customers.

Technical Expertise

Building and maintaining an eCommerce website requires a certain level of technical expertise. An eCommerce development agency has the skills and experience needed to ensure that your website is always up-to-date and functioning properly.

SEO Expertise

A beautiful website is important but it won’t do much for you if there is nobody visiting it!

Knowledgeable web designers will pay close attention to your site’s SEO optimization, keeping it on the front page of Google with unique and trusted content, keyword research, and page optimization.

SEO is always changing and a web designer with SEO know-how will endlessly ensure that your site is compliant with the latest updates.

Our team here at 1Digital Agency provides a very powerful blend of SEO experience and website design to create stunning websites that are easy to navigate and inspire customers to return time and time again. We have a team of over 50 experts that work with startups and enterprise-level eCommerce merchants alike to help grow their online presence, and what we have seen over the years is that at a certain point, eCommerce sites absolutely need to pay attention to their design if they want to compete at the top of their respective industries.

Website Design SEO tips and tricks

Looking to quickly improve your website’s design without a huge design overall? There are a few things you can do right now if you are skilled enough, or with a little help from a team of design experts like ours:

1. Optimize Page Speed: Page speed is another important factor for SEO. Slow loading times can hurt your website’s search rankings, so be sure to optimize your website for fast loading times. This can include things like compressing images, minimizing code, and reducing server response time.
2. Use Clear and Concise URLs: Your website’s URLs should be clear and concise, and they should include your target keywords when possible. Avoid using long, confusing URLs that don’t provide any value to the user.
3. Include Target Keywords in Headings and Content: Using target keywords in your website’s headings and content can help improve your search rankings. However, be sure to use keywords naturally and don’t overdo it, as this can come across as spammy to your users and hurt your rankings.
4. Optimize Images: Images can help make your website more visually appealing, but they can also slow down your website if they’re not optimized. Be sure to compress images and use descriptive file names and alt tags that include your target keywords. Take photos of your products whenever possible so you don’t have to rely on stock or manufacturer images.
5. Use Internal Linking: Internal linking can help improve the structure of your website and make it easier for search engines to crawl and index your content. Be sure to include internal links throughout your website, and use descriptive anchor text that includes your target keywords.
6. Optimize for Local SEO: If you have a local business, be sure to optimize your website for local SEO. This can include things like including your address and phone number on your website, creating local content on landing pages, and getting listed in local directories.
7. Tell your Story Through Design: One of the best ways to connect with customers and build brand loyalty is through the look and feel of your website. Use brand colors and fonts, stick to one uniform logo, keep to one aesthetic (minimal, colorful, casual, etc), and add content that informs visitors what your brand is all about.

All of these tips rely constant updating and a focus on SEO and website design trends as they happen.

That can be a bit difficult when you’re also running a business so you may want the assistance of a smart website design agency to get things done effectively while you handle customers and products.

As a business owner in eCommerce, optimizing your time and the effort you put into your business can help you save in the long run. The best reason to hire an eCommerce website design agency is because they will help you shoulder the work that it takes to create a top-tier eCommerce store so you can focus on the day to day of your business!