Using ChatGPT For eCommerce

If you’re not using ChatGPT for eCommerce already, this guide will help get you started.

Here I’m going to delve into all of the different ways Open AI’s now-famous app can be used to improve how you optimize and market your online store.

Most of these tips don’t even require any degree of technical experience, which is part of what makes ChatGPT so amazing. The AI revolution is opening doors to new possibilities, as an incredible degree of marketing and technical power is now in everyone’s hands.

Main Benefits of Using ChatGPT For eCommerce

ChatGPT can be used in a variety of useful ways depending on your eCommerce needs. I’ve listed some of the obvious ways below:

• ChatGPT can save you time. This is the most obvious benefit. Quickly write product descriptions, meta titles, emails, and other kinds of copy. Use it to help you form marketing strategies and business plans, itineraries, scopes of work, outlines, and more. Tasks that once took hours can be drastically reduced.
• AI tools like ChatGPT can help anyone make website updates. Not only can you improve the copy on your website, but ChatGPT is excellent at coding. If you need to make a small HTML tweak somewhere and you aren’t quite sure how to go about it, ask ChatGPT. You might be surprised how helpful it can be with code issues.
• You can use ChatGPT for marketing tasks, for instance with social media copy. It’s also great at coming up with witty tweets and other kinds of short-form content.
• Automate certain tasks using the Open AI API. While this requires a bit of technical know-how, you can use ChatGPT to streamline and even automate certain tasks. The main use for ChatGPT in this regard is in creating chatbots, which I will provide more detail on below.

These benefits, while great, only scratch the surface. Let’s go a little bit more in depth to see how we can really harness the power of ChatGPT:

Enhance Your eCommerce SEO With AI

SEO enhancements are one of the best ways to use ChatGPT for eCommerce.

Many online stores desperately need eCommerce SEO yet they lack the budget for it. If you are just starting your eCommerce journey and need an SEO boost, ChatGPT could give you the jumpstart you need.

Here are just some of the ways you can utilize ChatGPT for eCommerce SEO:

• Rewriting website copy to include certain keywords
• Rewriting bland manufacturer-provided product descriptions with NLP (natural language processing) so that they are unique, more readable, and properly optimized.
• Blog outlines and copy. Most merchants struggle with keeping their blogs up to date. While you shouldn’t write large chunks of copy with AI, you can use ChatGPT to brainstorm ideas and create SEO optimized outlines. You can also infuse copy you write manually with certain keywords, or even use ChatGPT to help you create a content strategy with lists of topical questions and long-tail keywords.
• Meta descriptions for all of your products. A task that would normally take days could be cut down significantly.
• Providing a fresh perspective. You can use ChatGPT to rewrite product descriptions and other website copy with a different slant or in a different tone of voice. With this technique you can quickly freshen up the copy on your website to better target your customers while also making it more SEO optimized.

There are quite a few ways you can use ChatGPT for eCommerce, but this has to be one of the big ones.

Use ChatGPT to Create AI Image Prompts

AI image generation is another aspect of AI that has a lot of potential uses in eCommerce. Of course, not everyone is a skilled prompt engineer.

Luckily, ChatGPT is actually decent at creating prompts for AI image generation.

This is useful because the part of AI image generation that takes the longest is actually thinking up good prompts that will yield workable results. With ChatGPT, you can quickly create prompts that provide better and more consistent results.

AI generated images can be incredibly useful across all of your marketing channels in terms of promoting your eCommerce store.

For instance, you can create cartoon or other stylistic versions of your products, unlimited license-free stock-style images, isometric scenes, imitation 3D renders, funny images that you can use for memes on your socials, and much more.

Let ChatGPT do the heavy lifting as your prompt engineer, and all you have to do is plug these prompts in to your AI image generator of choice, such as Stable Diffusion, Midjourney, or even Open AI itself.

Create an eCommerce Chatbot With ChatGPT

Creating a website chatbot using ChatGPT requires the following steps:

• Choose a platform: There are several platforms available that allow you to create a chatbot. Some popular ones include Dialogflow, Botpress, and Microsoft Bot Framework.
• Train the chatbot: Once you have chosen a platform, you will need to train the chatbot. This involves providing the chatbot with a large dataset of conversational data, so it can learn how to respond to customer queries. You can use existing conversational datasets or create your own.
• Integrate ChatGPT: After training the chatbot, you will need to integrate ChatGPT. This involves connecting your chatbot to the OpenAI API and providing it with access to the language model.
• Define the chatbot’s functionality: You will need to define the chatbot’s functionality, including what types of queries it can handle and how it should respond to different types of queries. You can do this by creating a set of intents and entities.
• Build the chatbot: With the chatbot’s functionality defined, you can now start building the chatbot. This involves creating the chatbot’s interface, defining the user flow, and implementing the chatbot’s responses.
• Test and refine: Once the chatbot is built, you will need to test it to ensure that it works as expected. You may need to refine the chatbot’s functionality and responses based on feedback from users.
• Deploy the chatbot: After testing and refining the chatbot, you can deploy it on your website. This involves adding the chatbot’s interface to your website and configuring it to work with your existing website infrastructure.

Creating a website chatbot using ChatGPT might be a little involved, but ironically, you can ask ChatGPT to walk you through the process. If there is something it can’t answer, you might need help from eCommerce experts that know their way around AI, but in most cases, it’s easy enough. This example gives you an idea of what the possibilities are – in fact the Open AI API can be applied in a multitude of different ways, and is already powering a litany of SaaS platforms offering various AI services.

Using ChatGPT For Industry Research

One of the most underrated benefits of ChatGPT is its capacity as a research tool.

Interested in knowing more about a particular subject? Want to do some analysis on keywords your competition is using? How about drumming up ideas for your blog?

ChatGPT makes all of these tasks deceptively easy. One of the benefits of ChatGPT over other AI tools is that you can hold an active conversation with it. This feature enables users to probe deeper and test the AI to make sure that it is providing usable responses. You can even ask it to approach the same question in different ways, simply by modifying how you ask it.

While it still isn’t the best with certain facts and figures, ChatGPT is a great resource for looking into concepts, keywords, trends, and ideas.

Learn More About How ChatGPT Can Improve Your eCommerce Presence

As a forward-thinking agency that’s on the cutting edge of industry trends, we already have great resources on ChatGPT and using AI in eCommerce marketing. For more information on how you can get started, check out some of our recent articles on AI and how it’s impacting the industry.

Remember when working with ChatGPT, experimentation is half the fun. You can get incredibly creative with how you use the AI in order to generate unique and useful results.

For instance, you can ask the AI to play devil’s advocate or role play under defined parameters in order to better understand your customer base. As a store owner, now’s the time to get your feet wet with AI so you can stay ahead of the game and improve your eCommerce business with the latest techniques.