Benefits of AI in Social Media

Social media platforms provide businesses with a powerful tool to reach out to their customers and engage with them in a meaningful way, but they require a ton of work to maintain, especially when it comes to content.

In this article, I will discuss the benefits of AI in social media marketing and how you can use some of the new AI tools coming out to enhance your content creation process.

Automated Content Creation With AI

Creating content for social media can be time-consuming and expensive. AI-powered tools can automate the content creation process in different ways, from creating posts to generating captions and hashtags, to generating high-quality images.

This automation saves time and resources and allows businesses to focus on other aspects of their marketing strategy.

This is perhaps the biggest benefit of AI in social media. If you understand how to leverage some of these new AI apps that are flooding the market, you can really transform your social media marketing strategy.

Let’s take AI image generation as an example.

Over the past few months, entire brands have formed around the concept of sharing eye-catching AI generated art. The actual number of use cases for this alone is rather staggering.

• Photorealistic backgrounds for banners and product photos
• Easily spin up custom gradient and patterned backgrounds in seconds, no need for Photoshop or illustration licensing
• Create custom cartoon characters for use in brand imagery
• Create lifestyle imagery for blog featured images and social media title cards

Brands can generate any kind of art and tie it into their brand just on the grounds that it is AI. There is a huge demand for AI art, whether it’s landscapes, anime characters, product photos, or abstract images. You can pepper these into your content strategy and appear as a forward-thinking business that enjoys playing around with AI – this is a growth hack that is being used by hundreds of companies right now.

View our guide to AI image generation for more tips. 

Other than image generation, one of the other major benefits of AI in social media is copy creation.

We all know how powerful ChatGPT is for creating high-quality content on the fly. Whether you need hashtag ideas for Instagram, a headline for a Facebook ad, or long-form copy for a downloadable for a social media lead generation campaign, AI has you covered on all fronts.

While AI can’t replace a qualified marketer who is adept at writing eye-catching content or putting together a workable creative strategy for social media, business owners can use AI apps as a starting point or to augment a professional strategy.

One of the big issues with developing a brand on social media, at least for eCommerce businesses, is how to be more relatable and up your engagement.

Well, AI can help with that as well.

You can use apps like ChatGPT to change and improve upon the ideas you already have. Just plop some copy into the app and ask the AI to “rewrite this in a more creative way,” or “make this copy sound more fun.”

The more creative you are with your prompts, the better results you can get.

You can even ask AI for new ideas, whether you need advice on how to create an engagement strategy, email marketing headlines, or video scripts you can use on YouTube or TikTok.

How to Use AI For Social Media Effectively

One issue you might encounter with using AI in your social media strategy is exactly which apps to use that offer the most benefit.

There are already hundreds of different AI apps out there that all specialize in certain areas of content creation. It is very easy to get overwhelmed and turned around here.

To put it into perspective, there are already listicles out there featuring the “top 100 AI apps of 2023.”

To say there are a lot of options is putting things mildly.

To use AI effectively, consider first what your goals are. If you are trying to create enticing copy for Facebook and Pinterest, maybe you don’t really need that AI voice cloning software (as cool as it might be!)

Likewise, if all you care about is creating engaging content for TikTok, are you really going to get a lot of use out of an AI image generator? You would be better off with an app that helps you with video scripts or video generation.

So first before anything else, figure out what your specific goals are and then look for apps that align with those goals and help you solve your most pressing social media needs.

This way, you won’t spend a fortune and a ton of time trying out 100 different apps!

Also, shiny object syndrome is very real in the AI space right now. For most purposes, ChatGPT and a solid AI image generation tool are all you really need to get started. If you require something niche like voice generation then that is when you would start looking for other apps.

Other Benefits of AI in Social Media

Personalization

One of the most significant benefits of AI in social media marketing is personalization. AI algorithms can analyze data from social media platforms, including user behavior and preferences, and create a personalized experience for each user.

This personalization leads to better engagement and higher conversion rates, as users are more likely to engage with content that is relevant to them.

You can actually ask ChatGPT to help you develop a brand strategy, and even role play as one of your potential customers. You can ask it to refine the voice you use in your copy, and then create image prompts to use in image generation apps to help you create unique and on-brand creatives.

Improved Targeting

AI algorithms can analyze vast amounts of data to identify patterns and trends in user behavior.

This analysis can help businesses create more targeted and effective social media campaigns. AI algorithms can also identify which users are most likely to convert, allowing businesses to focus their resources on those users.

Fraud Detection

It’s ironic that despite fears of social media platforms becoming inundated with fake AI driven accounts, this new technology is actually being used behind the scenes to combat fake profiles and fraud.

AI algorithms can now detect and block these accounts, reducing the risk of fraud and ensuring that businesses are engaging with real users.

AI Influencers

Need to create a persona for brand purposes? AI can help out here as well.

Between lifelike AI avatars, voice generation, video editing, script creation, and more, you pretty much have all the tools at your disposal to create your own influencer or brand personality out of thin air.

Sound crazy? Several big name brands have already done this and as this technology becomes more accessible, AI influencers will likely become the norm.

If you have the time and the technical know-how, it might be worth investing in an AI-driven approach to your influencer needs instead of sourcing actual influencers. The benefits of this are many, and include full control over the appearance and persona of the influencer as well as 24/7 access and more affordability.

Harness the Power of AI in Your Social Media Marketing Efforts

AI has transformed social media marketing by providing businesses with tools to analyze data, automate processes, and provide a more personalized experience for their customers.

By utilizing AI in social media marketing, eCommerce businesses can improve the way they create content across the board, leading to higher engagement and conversion rates. The benefits of AI in social media marketing are clear, and businesses that ignore this trend risk falling behind their competitors.

Even if the idea of working with AI apps seems intimidating, you should consider utilizing them alongside any of your social media efforts. The more you get used to them now, the better.