Exploring the Online Trends of the Sports Industry

The World of SEO in the Sports Industry

It isn’t easy running a business. In the Sports Industry, you’re working with a platform that encompasses the entirety of the world. Sports fans are global and they are ready to be involved at every level. That sounds promising, but in reality, it creates steep competition in your line of work. With the trends of online shopping becoming more and more prevalent in every industry, the landscape of the Sports Industry has vastly changed in the past decade. Vast amounts of people want to purchase their products online, so whether you run a sports supplies store or a sports organization, your online presence is going to matter. In order to keep up with competitors, you need to utilize your image and visibility on the internet.

What is Search Engine Optimization?

When people want to find products online, they don’t always know where to look. Most people use search engines to find information, including their online purchases. If you want to be on the winning team, you’ll want to have some serious visibility when they search for their products. How can you achieve this? SEO, or Search Engine Optimization, is a way to improve your ranking on organic search results. Organic search results are the results that are directly below PPC (Pay Per Click), and they are harder to achieve (PPC simply involves payment for the ad space). The difference between PPC and SEO is that organic search results will linger far longer than paid search results, which will disappear the moment payment ceases. In order to run an SEO campaign, you create a foundation of content that involves key phrases in order to boost your ranking on the search engine.

So what’s the point of choosing SEO over PPC? Well, the truth is, PPC can absolutely be effective in short term planning. If you need a simple boost for your visibility, PPC is the way to go. However, if you want a long lasting effect in order to popularize your name and products, you’ll want SEO. Although a slow process, SEO creates results that last, and are actually far more effective than PPC. People typically choose organic search results over paid results, so the effects of SEO are simply stronger across the board.

How Can You Improve Your Online Presence?

There are several ways to stay ahead in the game of online presence. One of the largest attributes of a successful online business is a fantastic site. Make sure that your site is up to date and is easily navigable as well as visually pleasing. You don’t want a potential customer leaving due to frustration with your site’s layout. This also means that you should be wary of your mobile potential. People don’t just shop on their computer anymore; having a mobile site is making yourself available to countless potential customers. Anyone on the go can visit your site and make a purchase wherever they are, so long as you have focused on your mobile potential.

Obviously, SEO is one of the most important factors. Your site can be absolutely stunning and have little effect if no one knows where to find it. The whole point of SEO is visibility, so once you have a fantastic site, you want the world to see it. The best way to do this is to run an aggressive SEO campaign that uses key phrases to create quality content. If your content is quality, you have more merit to stand by. If your ranking is good, you have more people checking out your business and the products that you have to offer. This goes for any industry.

Remember to also stay vigilant on SEO tips, specifically any for sports organizations. You can easily build your ranking by simply doing some research and running a smooth campaign. But remember, an SEO campaign will take some time. It’s not a bad idea to look into a PPC campaign as well, especially if you are just starting out. This will tide you over as your SEO campaign builds a foundation for you to stand on. Like any sport, building your online presence takes a lot of training and diligence. And like any athlete, you have to be ready to push yourself.

How 1Digital Agency Can Help

As for SEO, the experts at 1Digital have your back. We have a plethora of campaigns to look to, and we’ve been running successful ones since 2012. There’s no need to worry about our industry experience, our clientele base is incredibly diverse. That’s what makes us so efficient in pinpointing the exact needs of your industry and forming the best campaign to fit those needs. With our extensive knowledge on B2B and B2C marketing, we know exactly how to navigate the world of eCommerce. Your sports business deserves to prosper, and we’re here to make that happen. Contact us today, and we will figure out what kind of campaign will be right for you!