How SEO Can Help the Jewelry Industry

SEO Marketing for Jewelry

So, you’re in the jewelry industry, and you want to know how to widen your customer base by utilizing the internet. It should come to no surprise that more and more consumers have turned to online shopping for many industries, jewelry being one of them. Maybe you sell your own pieces or maybe you run a store that sells other people’s work. Regardless, selling your jewelry online isn’t an easy feat. You’re not only up against other jewelers, but also the big league competition: ebay, etsy, amazon, etc. How can you compete with these online retailers as well as your other jeweler competition? The fact of the matter is, most people find their information through search engines. The best way to stay on top is to improve your ranking on search engines and the best way to do that is through an aggressive SEO campaign.

What is SEO Marketing and How Does It Help?

SEO, or search engine optimization, is figuring out how people search for things online so that you can utilize that information to optimize your search rankings. The first few search results on Google are going to be paid advertising, known as PPC, or pay per click. These results are literally purchased and will be removed the moment payment ceases. However, underneath these results, are the organic search results. These results are provided based off of popular key phrases/traffic to a given page, and that’s where an SEO campaign comes in. Using key phrases as a groundwork, an SEO campaign creates written content that will boost your rankings through popular search terms that generate traffic to your site.

If the paid advertising comes before the organic search results, why bother focusing on organic? PPC certainly will help you in the short term, if you need a quick boost for your business. But that’s the problem: It’s too quick. The moment you cease payment, the moment you lose your ranking. Now, an SEO campaign will take a longer time to see results, but these results are more effective for several reasons. First of all, studies have shown that people trust organic search results over PPC. That means that the top organic search result will get far more hits than the top paid advertisement. The real reason that you want organic search results, however, is that they last. An SEO campaign takes a while to build, but all of the foundation that is laid down leads to long lasting results that you can rely on. You’ll be feeling the effects of a strong SEO campaign long after you’ve paid for one, so as far as planning for the future goes, organic search results are going to be more efficient than paid.

How Can an SEO Campaign Help A Jeweler?

Why should you, someone in the jewelry industry, be involved with online advertising? With sites like Etsy becoming more and more popular, it would be short sighted to ignore the rise of online sales of jewelry. This trend is more and more likely to expand as people find themselves shopping online for more and more products. Forbes predicts a growth rate of the eCommerce jewelry market of 5% a year for the next five years. Without a doubt, online jewelry sales are going to be a large part of the industry’s future.

In this kind of climate, it would be wise to follow the trend of online jewelry sales, and the best way to do that is to stay ahead of the competition. Newcomers need to find a way to establish credibility and visibility; customers will be swayed by success in a business. In order for you to do this, you’ll want your organic search ranking to lead customers in your area or online in general right to your products. If you decide to become involved with your online presence, you’ll need to think about what kind of SEO campaign would be best for you. Will you go with PPC and SEO at the same time? Would you rather have PPC for a quick boost or do you feel that you need to gain more long lasting traction in the rankings with SEO instead? These are the type of questions that you’ll need to ask yourself before you move forward.

Why You Should Go To 1Digital Agency

When you’re thinking about how you want your SEO campaign to go, consider this: 1Digital Agency has been around since 2012 and worked on a massive amount of campaigns in that time. All of our campaigns span across a variety of industries that all have specific needs, needs that we understand and meet. When you come to 1Digital, you come to an agency that will take the time to fully understand what you want out of your campaign, and will have the knowledge and experience to carry out that vision. Our professionally trained content writers will provide quality content that will boost your rankings and gain you customers and notoriety. Contact us today and see for yourself how an SEO campaign run by us will improve your business.