The Need For a Qualified Shopify PPC Agency

There are several ways to advertise your products and services online. PPC, or pay-per-click advertising, is one of the most popular and tried and true routes, but can be a money sink if you aren’t careful. 

Today we’ll discuss the need for working with a reliable Shopify PPC agency and exactly what a proper PPC campaign entails. 

What is a Shopify PPC Agency?

There are hundreds of agencies out there that offer PPC services or “Google advertising.” These plans, packages, and services come in all sorts of different configurations and labels, including Google Adwords services, Google shopping management, and straight up Google PPC. 

How do you know these choices are right for you?

One key element to watch for is whether or not the agency in question focuses on eCommerce PPC specifically, as there is a significant difference. 

For instance, here at 1Digital, we are a Shopify PPC agency that specializes in creating custom marketing strategies for Shopify stores. We are long-time Shopify partners and know the platform in and out – along with the entire eCommerce landscape. 

Why does this make a difference? Simply because there is a big difference between typical Google advertising and what goes into an eCommerce PPC campaign. Moreover, there is even a difference between Shopify PPC and other kinds of advertising, because you have to factor in the platform and its capabilities whenever you are talking about marketing. 

Do You Need PPC For Your Shopify Store?

That depends, do you want a generic kind of advertising service or one that is more tailored to your specific platform?

One issue that eCommerce merchants often face is expensive CPCs and low ROAS. It’s easy enough to start up a PPC campaign but optimizing it is another story. It takes a certain degree of expertise to drill down into a campaign in order to optimize it correctly. The strategic element is also important, and not every marketing agency approaches PPC with strategy in mind. 

The answer to whether or not you need Shopify PPC specifically is, if you are a Shopify store owner, it should be “yes.” The reason is, if you want to maximize your potential for revenue and really get the most out of your advertising budget, this is the best path forward. 

eCommerce PPC is Not as Simple as it Seems

As you may have guessed by now, implementing a PPC strategy is not as easy as it may seem. 

Google does a great job of making it relatively easy enough to launch a PPC campaign. All you have to do is fill in some information such as ad titles and descriptions, maybe a product photo or two, along with a target page. Put in your credit card information, submit your ads for review, and you’re off to the races. 

Will you see a return with this kind of approach? Unlikely.

There is a high degree of strategy that goes into most PPC campaigns these days, as the competition is steep and so many businesses have their hat in the ring. It’s difficult to gauge the success you might enjoy through an uncoordinated PPC campaign, as the strategic element really does make a difference. 

A Shopify PPC agency will be able to work closely with you to develop a strategy that addresses things such as your specific industry, your products, your revenue goals, and your target ROAS. While things such as revenue are never a guarantee, a knowledgeable agency can at least sit down with you and formulate a growth strategy that will put you on the trajectory to reach such goals down the road. 

This can make all the difference between the success and failure of your PPC efforts. 

$224 billion dollars was spent on Google advertising in 2022, which gives you an idea of how big a player Google is and how much money is flowing into their advertising services. Businesses are paying top dollar to capture more market share, which means Shopify store owners have to be smart about how they go about implementing Google PPC.

Our Shopify PPC Agency at a Glance

What truly sets us apart from other agencies is our strategic approach to marketing – regardless of the channel or platform. 

If you are reading this, it’s likely because you are interested in PPC for your Shopify store. No doubt, this could be a lucrative marketing channel for you if you get it right. Whether you are budget conscious or ready to open the floodgates, the fact is you need a strategy if you want to maximize your ROI. 

This is where 1Digital can help. We have assembled a team of Shopify experts that know how to manage a winning PPC campaign, regardless of the industry. From fashion to health and wellness, our clients benefit from our depth of Shopify knowledge, as well as our mastery of the Google ads platform. 

Here are just some of the benefits of working with 1Digital for Shopify PPC:

• Certified Shopify and Google partner
• Working with the Shopify platform since its inception
• Custom strategies for all of our clients, no matter the budget
• Creative solutions that focus on capturing market share and revenue, not just clicks and impressions
• Intimate knowledge of Shopify to help with issues such as catalog management, landing page optimizations, and integrations 
• Strategies that help businesses scale
• Experts at hand to assist with other supporting marketing channels, including SEO, web design, and email marketing. 
• Stellar customer support that is willing to help clients navigate through tough issues in a pinch. 

This is the degree of service you want out of any Shopify PPC agency, so make sure that when you are sourcing these services, that you take all of these factors into consideration. 

If you are interested in Shopify PPC, and you really want to make headway in your niche, get in touch with us today at 888-982-8269, and we would be happy to talk with you about your unique goals.