BigCommerce BOPIS: Making it Easier for Businesses to Move into eCommerce

Over the last few years, there has been a significant shift in the retail industry. Brick and mortar businesses, once the dominant force in the market, are now competing with online giants like Amazon and Walmart.

In response to this challenge, many retailers have moved into the eCommerce space. But rather than abandoning their physical stores, they are using a BOPIS (buy online pick up in store) model to bridge the gap between online and offline shopping.

The BOPIS Model

BOPIS is a service that allows customers to purchase products online and then pick them up at a nearby physical store. This model is becoming increasingly popular for several reasons.

One of BOPIS’ biggest advantages is the fact that it allows retailers to leverage their existing store infrastructure to offer customers a more convenient shopping experience. BOPIS allows them to save on shipping costs and offer customers the option to pick up their purchases on the same day. It also provides an opportunity for retailers to upsell and cross-sell products in-store, which can increase revenue.

The biggest benefits of the BOPIS model for customers is convenience. Consumers are always looking for ways to make their lives easier, and the ability to order online and pick up in-store provides just that.

Rather than waiting for days or even weeks for their items to arrive, customers can simply place an order online and pick it up at their local store. This is especially appealing for time-sensitive purchases, such as gifts or last-minute items.

In addition to convenience, the BOPIS model is also cost-effective for retailers. By leveraging their existing store infrastructure, they can save on shipping costs and pass those savings on to the customer. This is particularly important in today’s market, where consumers are increasingly price-sensitive.

But perhaps the biggest advantage of the BOPIS model is the opportunity it provides for retailers to increase revenue. When customers come into the store to pick up their purchases, they are exposed to other products and services that may interest them. This provides an opportunity for retailers to upsell and cross-sell, which can significantly increase revenue.

However, while the benefits of the BOPIS model are clear, it is not without its challenges. One of the biggest challenges is inventory management. In order for the model to work effectively, retailers need to ensure that the products they offer online are in stock and available for pickup in-store. This requires real-time inventory management and communication between online and offline systems.

BigCommerce BOPIS

Recently more and more eCommerce platforms have been moving to offer BOPIS options, including the BigCommerce platform. This means that BigCommerce merchants with brick and mortar locations will be able to offer their customers more options.

By leveraging their existing store infrastructure and providing a seamless shopping experience for customers, retailers can thrive in an increasingly competitive market. For retailers just branching out into the eCommerce space, BigCommerce agency services can help get their websites up and running smoothly.

These new BigCommerce tools will allow retailers to manage their inventory across locations and shopping channels. This means that customers will be able to know where items are in stock so they can arrange to pick them up in a timely manner.

When it comes to launching an eCommerce store, having a visually appealing and functional website is key to success. However, not every business owner has the time or expertise to build and maintain their online storefront.

This is where BigCommerce agencies come in, providing a range of services to help businesses create and grow their online presence. Full service agencies often create custom solutions to deal with any issues businesses might experience.

Agency Services for BigCommerce Businesses

Design and Development

One of the primary services offered by BigCommerce Agencies is web design and development. This includes creating custom website designs that align with the brand’s aesthetic and message. By working with a digital agency, businesses can ensure that their website stands out from the competition and provides a memorable user experience.

BigCommerce agencies also handle the technical aspects of website development. This includes coding the website, optimizing it for mobile devices, and ensuring that it’s fully functional and easy to navigate. By outsourcing website development, businesses can save time and focus on other aspects of their operations.

Search Engine Optimization (SEO)

Another crucial service offered by BigCommerce agencies is search engine optimization (SEO). SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs). This is important because the higher a website ranks, the more likely it is to receive organic traffic from search engines like Google.

Digital agencies use a variety of techniques to improve a website’s SEO. This includes optimizing on-page elements like meta titles and descriptions, creating high-quality content, and building backlinks from reputable sources. By improving a website’s SEO, businesses can increase their visibility online and attract more potential customers.

Marketing and Advertising

BigCommerce agencies also offer marketing and advertising services. This includes creating and managing pay-per-click (PPC) campaigns, social media advertising, email marketing, and more. By outsourcing these tasks to an agency, businesses can focus on other aspects of their operations while still reaching their target audience effectively.

Marketing is particularly important for businesses trying to sell products out of brick and mortar locations. By doing so, businesses can improve their conversion rates and generate more sales.

Maintenance and Support

Ongoing maintenance and support is a part of managing any eCommerce website. This includes updating software, fixing bugs, and providing technical support to customers. By outsourcing website maintenance and support, businesses can ensure that their website is always up-to-date and functioning properly.

BigCommerce agencies have a team of experts who can provide timely support when issues arise. This means that businesses don’t have to worry about hiring their own IT staff, saving them time and money in the long run.

Most agencies offer a range of services to help eCommerce businesses create and grow their online presence. From website design and development to SEO, marketing, and ongoing maintenance and support, these agencies provide the expertise and resources needed to succeed in the competitive world of eCommerce.

For businesses looking to expand their brick and mortar locations to a BOPIS model, working with a BigCommerce agency is one of the best ways to get your site up and running.