The good news is, you don’t need to be a tech whiz to create an eCommerce site in Wix or other eCommerce platforms. Several user-friendly eCommerce platforms cater to entrepreneurs of all experience levels.

Wix, for one, stands out as a great option for beginners. But what about other popular choices like Shopify, Squarespace, and even WordPress with WooCommerce plugin? Each platform offers its own set of features and benefits, so understanding your needs and comfort level is key.

However, if you’re drawn to a user-friendly interface with drag-and-drop editing and a wide variety of beautiful templates, then Wix might be the perfect fit for you.

This step-by-step guide will walk you through the essential steps of creating your dream eCommerce site with Wix, empowering you to turn your business vision into a thriving online reality.

How to Create an eCommerce Site in Wix: Step By Step

1. Signing Up and Choosing Your Plan

Creating your Wix store is a breeze! Simply head over to the Wix website and sign up for a free account. Wix offers a freemium model, allowing you to experiment with the platform and build your store before committing to a paid plan.

However, the free plan has limitations on storage space, bandwidth, and customization options.

Wix offers several paid plans specifically designed for eCommerce businesses. These plans provide you with your own custom domain name, remove Wix ads from your store, and unlock features like abandoned cart recovery and sales tax automation.

Consider the size and complexity of your store, along with the features you need, when selecting the right paid plan for your business.

2. Selecting a Template

Your store’s template sets the tone for your brand and influences the customer experience. Wix boasts a vast collection of beautiful and responsive templates designed specifically for eCommerce businesses.

Take some time to browse through the various categories, such as fashion, electronics, or art, to find a template that complements your products and brand identity.

Don’t worry, you can always either customize the chosen template to truly make it your own, or hire professional web designers and experts to build the website for you.

3. Adding Your Products

This is where the magic happens! Adding your products to your Wix store is a straightforward process. Wix allows you to easily add product descriptions, including details like size, color, and material.

You can upload high-quality product images to showcase your offerings in their best light. Setting clear and competitive prices is crucial, and Wix allows you to set different variations for products that come in different sizes or colors.

Wix also offers features for managing your inventory, ensuring you have enough stock to meet customer demand. You can even configure shipping details directly within your product settings.

Choosing the Right Products

• Do Some Market Research: Before diving in, conduct thorough market research to identify a gap in the market or a growing trend. Researching competitor offerings and customer reviews can provide valuable insights.
• Find Your Niche: Don’t try to be everything to everyone. Focus on a specific niche or product category where you can establish yourself as an expert.
• Profitability Matters: Consider the cost of acquiring products, competition, and potential profit margins when selecting products to sell.

4. Designing Your Store

Wix’s drag-and-drop editing tools empower you to personalize your store without any coding knowledge.  Change the layout, adjust the colors, and upload your logo to create a visually appealing and cohesive brand experience. Wix offers a variety of fonts and design elements to help you craft a unique online space.

More than just haphazardly designing your store, however, make sure to tackle these essential tips:

• Use High-Quality Images: Invest in professional product photography or take your own high-resolution images with a good lighting setup.
• Compelling Descriptions Sell: Craft clear, concise, and engaging product descriptions that highlight features, benefits, and how your product solves customer problems.
• Optimize Your Product Pages: Use relevant keywords throughout your product descriptions and titles to improve search engine ranking (SEO) and make it easier for customers to find your store.

Don’t forget about essential pages beyond your product listings!

• Create an “About Us” page to tell your brand story and connect with your customers.
• A clear “Contact Us” page allows customers to reach you with questions or concerns.
• An informative “Return Policy” page builds trust and transparency with your audience.

5. Setting Up Payment and Shipping

Wix integrates seamlessly with popular payment gateways like PayPal and Stripe, allowing your customers to make secure online purchases. Setting up your chosen payment gateway is a quick process within the Wix platform.

Next, configure your shipping options. Wix allows you to offer flat-rate shipping, weight-based shipping, or even free shipping promotions. Clearly define your shipping rates and estimated delivery times to set customer expectations.

6. Launching Your Store and Going Live

Once you’re happy with the design, products, and functionality of your store, it’s time to launch! Wix offers the option to connect your own custom domain name for a more professional touch (although a Wix subdomain is available with the free plan).

Finally, hit the publish button and your online store is officially live!

Congratulations! You’ve taken a significant step towards your eCommerce dream. Wix provides ongoing support and resources to help you manage your store, analyze sales data, and grow your online business.

Marketing Your Wix Store: A Multi-Channel Approach to Success

Building a beautiful online store with Wix is just the first step. To attract customers and turn them into loyal fans, you need a well-rounded marketing strategy. Here’s a breakdown of three powerful channels you can leverage to promote your Wix store and skyrocket your sales:

1. Embrace the Power of Social Media

Social media platforms are a fantastic way to showcase your products, connect with potential customers, and build a vibrant online community. Here are some specific examples to get you started:

• Instagram: This highly visual platform is perfect for showcasing your products in a creative and engaging way. Take high-quality photos and videos that highlight your products in action. Run targeted Instagram ad campaigns to reach potential customers based on demographics and interests.For example, if you sell handmade jewelry, use captivating photos of models wearing your pieces and target your ads towards users interested in fashion and accessories.
• Facebook: Create a Facebook page for your store and share engaging content like product announcements, special offers, and behind-the-scenes glimpses into your business. Run Facebook ad campaigns to promote new product launches or limited-time discounts. Join relevant Facebook groups related to your niche and participate in conversations to build brand awareness.For example, if you sell organic skincare products, create a Facebook page with informative content about natural ingredients and healthy skin practices. Join Facebook groups dedicated to “green beauty” and offer valuable advice while subtly promoting your products.
• Pinterest: If your products are visually appealing, Pinterest can be a game-changer. Create eye-catching pins showcasing your products and link them directly to your Wix store. Join relevant Pinterest boards and collaborate with other businesses in your niche.For example, if you sell handcrafted furniture, create Pinterest boards featuring your products in stylish home decor settings. Pin images from other furniture makers and interior design blogs to establish yourself as a thought leader in your niche.

2. Email Marketing: Building Relationships and Boosting Sales

Building an email list is an invaluable asset for any eCommerce business. Here’s how to leverage email marketing effectively:

• Offer Incentives: Encourage visitors to subscribe to your email list by offering exclusive discounts or early access to new products.
• Segment Your Audience: Don’t send generic emails to everyone. Segment your email list based on customer preferences and purchase history. This allows you to send targeted emails with more relevant content and offers. For example, you could segment your list by customer interest in specific product categories and send targeted emails promoting new arrivals in those categories.
• Create Engaging Content: Don’t just bombard your subscribers with sales pitches. Send informative and engaging newsletters with valuable content related to your products or niche. This could include blog posts, DIY tutorials, or industry trends. For example, if you sell sporting equipment, send an email newsletter with tips on how to choose the right running shoes or training routines for beginners.

3. SEO: The Art of Getting Found Online

Search Engine Optimization (SEO) helps your Wix store rank higher in search engine results, making it easier for potential customers to find you. Here’s how to get started:

• Keyword Research: Identify relevant keywords that people might use to search for products like yours. There are many free and paid keyword research tools available online.
• Optimize Your Content: Incorporate your target keywords throughout your product descriptions, page titles, and website content. However, ensure the content reads naturally and avoids keyword stuffing.
• Build Backlinks: Backlinks are links from other websites to your store. The more high-quality backlinks you have, the higher your website will rank in search engine results. Guest blogging on relevant websites or participating in online forums can help you build backlinks. For example, if you sell eco-friendly cleaning products, reach out to bloggers who write about sustainable living and offer to write a guest post about the benefits of using natural cleaning solutions.

By implementing these multi-channel marketing strategies, you can effectively reach a wider audience, build brand awareness, and drive sales for your Wix store. Remember, consistency is key. The more consistently you engage with your audience across social media, email, and SEO efforts, the faster you’ll see results and watch your online business flourish.

Remember, building a successful eCommerce store takes time and effort. Wix provides a user-friendly platform and a wealth of resources to empower you on your journey. So, embrace the process, keep learning, and get ready to turn your dream store into a reality!

The post How to Create an eCommerce Site in Wix: the Basics appeared first on 1Digital® Agency.

What Goes into Etsy SEO Services?

No two Etsy SEO campaigns are identical, but the same basic outline is required for an effective Etsy SEO strategy, and includes the following components:

Competitive analysis and Etsy SEO Audit:

Each successful Etsy SEO project starts with a thorough, comprehensive industry/competitor analysis to determine the landscape as well as to uncover any potential opportunities for each client. An audit may also be performed to determine the relative optimization of existing Etsy shop pages or product listings.

Etsy strategy planning:

Our experts will work with you to determine how to position your products and how to determine the ideal target buyer persona.

Etsy keyword research:

Once the competitive nature of the niche or industry has been qualified, our Etsy SEO experts will uncover a cohort of the most relevant target keywords for your campaigns, given the nature of what you sell in addition to search volumes, competition, difficulty, and more.

Etsy product listing optimization:

Etsy SEO services require key target product listings to be optimized. Factors that may be optimized for each listing include item descriptions, product tags, images, videos, shop sections and policies.

Link building:

Like Google’s, Etsy also takes into account backlink profile when assigning rankings to shops and products. Full-suite Etsy SEO services involve link building services to get clients’ listings to rank higher.

Ongoing monitoring and analytical reporting:

No SEO campaign can be said to be effective if you can’t see the results. Our project managers keep detailed track of keyword fluctuations as well as key performance indicators to track the health of each campaign.

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Navigate the Amazon Marketplace with Expert Amazon SEO Services

In an era where global eCommerce sales are projected to reach $7.39 trillion by 2025 and $8.56 trillion by 2026, having a robust digital footprint on Amazon is paramount. Your brand’s position in this expansive digital marketplace is crucial.

Choose 1Digital^® Agency for expert Amazon SEO Services. We focus on bespoke strategies that highlight your brand’s unique presence, ensuring visibility and memorable impact on Amazon.

1Digital^®‘s Comprehensive Approach to Amazon SEO Services:

• Targeted Keyword Research:
  We identify and utilize high-impact keywords that your potential customers are searching for on Amazon.
• Advanced On-Page Optimization:
  Optimize your product titles, descriptions, bullet points, and images to improve your listings’ visibility and attractiveness.
• Amazon Backend Optimization:
  Ensure your backend search terms are correctly optimized to capture more search traffic.
• Review and Rating Management:
  Implement strategies to encourage positive reviews and manage your product ratings, crucial for higher rankings.
• Proactive Strategy and Management:
  Stay ahead in the competitive Amazon marketplace with agile, expert-led strategies tailored to your brand’s needs.

Claim Your Free Amazon SEO Assessment Today

Excellence in Amazon SEO Services
Across Diverse Industries

At 1Digital^® Agency, our professional Amazon SEO services have helped shape successful Amazon stores across numerous sectors, such as:

• Jewelry, Fashion, Designer Clothing
• Outdoor / Sporting Goods and Supplies
• Electronics, Gaming, Computer Accessories and Equipment
• HVAC, Construction, Industrial Equipment Manufacturers and Suppliers
• Baking, Confectionery, and Other Culinary Businesses
• Home, Garden, Pool Supplies

Read More

Tap into Our Expertise in Amazon SEO

As a top-rated Amazon SEO agency, 1Digital^® Agency is staffed by a team of dedicated eCommerce professionals who specialize in custom SEO strategies for Amazon businesses. Our track record extends back to 2012, with numerous successful Amazon SEO projects that have propelled us to the top of the industry. If you’re seeking professional Amazon SEO services with extensive experience, look no further.

Our Comprehensive Amazon SEO Services

While many agencies can provide generic SEO services, 1Digital^® Agency’s team excels in delivering tailored Amazon SEO strategies and creating custom solutions that offer a competitive edge. Whether you need optimization for product listings, keyword research, or review management, our experts can turn your complex requirements into project reality. Don’t let your competitors outshine you on Amazon. Choose 1Digital^® Agency for your Amazon SEO needs. We’re known for our best-in-class SEO solutions, making 1Digital^® Agency your go-to Amazon SEO agency.

Why Choose 1Digital® Agency As Your Amazon SEO Agency?

If you’re on the hunt for an Amazon SEO agency, it’s crucial to partner with one that brings a wealth of experience and a proven track record. Here’s why 1Digital^® Agency should be your go-to choice for specialized Amazon SEO services:

Specialized in Amazon SEO

As a leading Amazon SEO agency, 1Digital^® Agency crafts custom strategies for your Amazon store, driving significant organic traffic and sales.

Our Expert Team

Our in-house Amazon SEO experts stay on the cutting edge, constantly refining strategies for maximum effectiveness.

Global and Local Insights

With our roots in the USA and a global reach, we bring unique perspectives to your Amazon SEO strategy.

Success Stories

Our portfolio showcases our success as an Amazon SEO agency, underlining our expertise in diverse industries.

Trusted By Many

We’re proud of our reputation for delivering top-tier Amazon SEO services, evidenced by our client testimonials.

Results-Focused Approach

Our commitment is to your success, not long-term contracts, making us a flexible and result-driven Amazon SEO partner.

Content That Engages

Our skilled content team enhances your SEO strategy with high-quality, brand-aligned content.

Conversion-Driven Strategy

We focus on strategies that not only increase traffic but also boost your revenue and conversions.

Strategic Partnership

More than just a service provider, we are your strategic ally, aligning our tactics with your business goals.

When you choose 1Digital^® Agency for your Amazon SEO services, you’re investing in a comprehensive approach to search engine optimization tailored to your business. Let’s chat about how we can help take your Amazon store to the next level. Call 888-982-8269.

Request Your Free Amazon SEO Proposal

Amazon SEO Experts: Achieving Real Results for Your Products

Our top-tier Amazon SEO experts ensure your product listings stay ahead of the dynamic search trends on Amazon. By partnering with us, you can focus on growing your business while we enhance your visibility and drive more sales.

Get Your Free Amazon SEO Estimate

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1Digital^® Provides Deep-Dive SEO Audit Results

On-Page SEO

Every page of your website has features that affect your SEO value, either for better or worse. An eCommerce SEO audit will give you real, analytical insight into some of those features, including the following:

Meta Titles

Also known as title tags, these are the tags that are used to name each page on your website. They are an important ranking signal that will tip off search engines to the content of the page in question.

Meta Descriptions

These appear as short snippets of text under each listing on a search engine results page. These are also ranking signals that affect your SEO and your user experience. When properly optimized, they can persuade users to enter your website and search engines to rank it more favorably.

H1, H2, and H3 Tags

H1, H2, and H3 tags are HTML heading tags. They are one of the first things web crawlers look for on your website when indexing and will affect your rankings.

Content

Google is always on the lookout for keyword-optimized, informative, original content.

Internal Linking

This is a great way to assign authority to given pages on your website, and even to direct traffic to conversion-optimized pages.

Technical SEO

Technical SEO works alongside on-page SEO to improve the overall SEO score of your website. An eCommerce SEO audit will give you direct insight into some of these technical aspects of your website.

Backlinks

A backlink to your website sends traffic from other websites to yours and is a big indicator to search engines that your website has expertise, authority and is trustworthy.

Broken Links

You might not be aware of broken links to or from your website, but Google is, and they adversely affect your SEO.

Page Load Speed

Load speed is a ranking signal that also affects user experience in a big way. An eCommerce SEO audit will show you how your site stacks up.

Crawl Errors

A crawl error occurs when a web crawler has an issue traversing the pages on your site. These errors will negatively affect your SEO and must be rectified.

Secure Site with HTTPS

Site security impacts SEO as well as user experience. It’s one of the ranking signals that can have several positive impacts on your website.

An SEO campaign is a long term project of building Google’s trust in you brick by brick, but that doesn’t mean the terms of your contract have to be long. At 1Digital, we want to continually impress you, so that you see the value of your SEO campaign month in and month out.

That’s why we’ve made our original term of contract 3 months. We want to introduce you to our process and show you why it works. We have full confidence that once you’ve seen the method to our madness, you’ll want to partner with us for the long haul to see what strong Google rankings can really do for your bottom line.

Traffic & Competitors

Understanding where your traffic comes from, and does not come from, as well as how your key competitors are performing, is necessary to developing a plan for long-term SEO success.

Current Traffic Data

An SEO audit will show you your current analytics regarding where your users are coming from. Knowing and understanding your traffic channels is vital to developing a long-term digital marketing strategy.

Competitor Traffic Data

Providing us with your top competitors will enable a 1DigitalⓇ ecommerce seo specialist to take analysis a step further and provide you with some insight into the traffic of your competitors, so you can develop an effective positioning strategy.

Monitor Your SEO Progress

An SEO audit will provide you with a fresh look into the health and performance of your website, potentially addressing concerns involving:

• Current keyword rankings
• Best keywords for opportunistic growth
• Competitors’ keyword rankings
• Website crawler errors
• Metadata and title analysis
• Website image optimization and recommendations
• Analysis to flag duplicate content

Your eCommerce SEO Campaign Success is Our Success

My rankings have all gone up in search results and the SEO efforts 1Digital Agency put in place. We now rank high on many top keywords that bring us additional revenue. The marketing and SEO plan 1Digital^® implemented really works and was as effective as promised.

Eureka Payments

We have used 1Digital^® for numerous projects and ongoing SEO campaigns over the past year, and couldn’t be more thrilled with the partnership. They deliver quality results with prompt communication, and I would absolutely recommend them to anyone!

Mac of All Trades

GREAT Company, we have been working with 1Digital^® Agency for 7 months and the increase in traffic and brand recognition is VERY noticeable. The people are amazing to work with, very professional and attention to detail oriented. I would highly recommend their service to anyone who is serious about on-line marketing

Just Sweatshirts

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Contrary to what you may think, jewelry is one of the most popular items that customers purchase online nowadays, and sales for it only continue to grow year after year. That’s why it’s important to cultivate a strong and visible presence on the internet, and to put effort towards generating online traffic to your site. SEO can help. Here’s how:

What is Jewelry SEO, and why is it important for your jewelry business?

SEO stands for Search Engine Optimization, an essential tool that can help increase your visibility online and drive more traffic to your business. Jewelry SEO is the process of optimizing your jewelry business’ website to rank higher on popular search engines, such as Google or Bing. It involves various techniques and strategies that help these search engines understand the content of your website, its structure, and its relevance to specific search queries. 

Its importance for your jewelry business simply can’t be understated. When customers search for keywords related to jewelry, such as “diamond rings“, “gold necklaces“, or “jewelry repair“, you want your website to be included in the first few results on search engine results pages (SERPs). Jewelry SEO improves your chances of appearing on the first page of search results for relevant keywords.

This means more visibility, more clicks, and ultimately, more revenue. SEO can also help you build a stronger brand presence and establish your business as an authority in your industry. 

It is also a more cost-effective marketing strategy compared to other forms of traditional and online advertising. Being an organic form of marketing that focuses on improving your site’s visibility and ranking, jewelry SEO doesn’t involve paying for every impression or click, generating traffic without incurring ongoing expenses.

It also targets customers who are already actively searching for products or information that are related to your business, connecting you with people at the moment that they are most likely to convert. 

But first, keyword research

An effective jewelry SEO campaign starts with identifying the right keywords. Here are some steps that can help you do so:

• List the main topics and categories that your jewelry business covers. 

These can include “engagement rings”, “earrings”, “diamond jewelry”, and so on. This will give you a broad overview of the main keywords that are relevant to your business.

• Analyze your competitors’ keywords. 

Look at your competitors’ websites and analyze the keywords they are targeting in their content, titles, and meta descriptions. This can give you ideas for new keywords to target or help you optimize your existing content for better ranking.

• Consider long-tail keywords. 

Long-tail keywords are longer and more specific phrases that are less competitive but can drive highly targeted traffic to your website. For example, instead of targeting “diamond rings,” you can target “custom diamond engagement rings in [your area]”. This can help you target specific niches and audiences. 

• Analyze your website’s data. 

Use Google Analytics or other analytics tools to analyze your website’s data and see which keywords are driving the most traffic, engagement, and conversions. This can help in terms of optimizing your content and website for the keywords that are most effective in driving business results.

You can also use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords and phrases that people are searching for related to your jewelry business. These tools will give you insights into the search volume, competition, and related keywords for each term.

On-page jewelry SEO

On-page jewelry SEO involves improving your jewelry business’ website with the intent of making it rank higher in search engine results, which make it more visible to consumers. It’s best done by professionals, which is where 1Digital®️ Agency comes in. 

We employ a wide variety of techniques to achieve your goals, from optimizing page titles, meta descriptions, and URLs to creating keyword-rich and optimized content that is both valuable and engaging to your customers.

1Digital®️ Agency also has an in-house team of creatives composed of professional web designers that can further optimize the look of your website, making it easier for visitors to peruse and navigate. 

Off-page jewelry SEO

Off-page SEO involves creating links from other websites that point back to your own. These links act as “votes” of confidence from other websites and can help boost your ranking in the search engine results. Here, too, 1Digital®️ Agency can help.

Our team of in-house SEO writers (including yours truly) are experts at writing fresh, unique, and informative content that can help generate clicks and drive traffic to your website, resulting in increased conversions. We also offer social media advertising services, which can help increase your brand’s visibility so that you can reach more customers. 

Local jewelry SEO

While people may be shopping online more nowadays, there are still some customers who prefer to see what they’re buying before committing to the purchase.

This is especially true for those who want to buy fine jewelry that’s made with precious metals, diamonds, and/or gemstones, seeing as how these pieces usually constitute a major investment. Local SEO targets these consumers, helping you appeal to a local audience and encouraging them to visit your physical location(s).

1Digital®️ Agency also provides local SEO solutions that involve optimizing your website’s content and metadata for geo-specific keywords so that you can outdo your competitors that are closer to home. 

When it comes to jewelry SEO, no other agency delivers results like 1Digital®️ Agency. We’ve helped hundreds of clients boost their sales and grow their businesses for over 10 years and counting, and we’re always happy to take on new challenges. Let us help you put together an effective jewelry SEO campaign for your business: call us today at 888-982-8269 or send us an email at info@1digitalagency.com.

The post Jewelry SEO: A Must-Have for Jewelry Businesses appeared first on 1Digital® Agency.

The clickthrough rate of organic search results is significantly higher than that of paid ads, with the first and second organic results sitting at 28.5% and 15.7% respectively, vs. an average of 2% for ads. This means that if you nail your keyword strategy, you could potentially see incredible upside depending on your niche.

In this article, we’ll cover some of the best keyword research tips for 2023 that can help you outrank your competitors. We will also take a closer look at keywords in general, what they are and what their purpose is. 

Understand Your Audience

The first step in conducting effective keyword research is to understand your target audience. Knowing your audience’s search behavior, pain points, and language is critical to selecting relevant and profitable keywords. To accomplish this, you can use various tools like Google Analytics, surveys, and social media listening to collect valuable insights about your audience.

Brainstorm Keyword Ideas Based on Your Products and Services

Once you have a solid understanding of your audience, it’s time to brainstorm potential keyword ideas. Consider using tools like Google Trends, Answer the Public, and Google AdWords Keyword Planner to find new and trending keywords that are relevant to your business.

Analyze Competitors

An essential part of effective keyword research is analyzing your competitors. By looking closely at your competitor’s keywords, you can identify gaps in your content strategy and identify opportunities to outrank them. Tools like SEMrush and Ahrefs can help you to identify your competitor’s keywords and create a strategy that attempts to beat them at their own game, while also filling in any gaps they might have in their own approach. 

Focus on Long-Tail Keywords, Especially at First

Long-tail keywords are specific keyword phrases that typically contain three or more words. These keywords are more targeted and less competitive than shorter keywords, in general. 

Since it is easier to rank for these keywords if the proper optimizations are made, your keyword strategy needs to take this into account. One of the best keyword research tips you should follow through on is making sure you have plenty of long-tail keywords in your strategy.

Use Keyword Variations

Using keyword variations (sometimes referred to keyword clusters or keyword groups) can help you capture a broader audience while still remaining relevant to your target audience. Consider using synonyms and related keywords to optimize your content and attract additional traffic to your website.

Analyze Keyword Difficulty

Keyword difficulty is a measure of how hard it is to rank for a specific keyword. Analyzing keyword difficulty can help you identify which keywords are worth targeting and which are too competitive. Tools like Moz and SEMrush can help you analyze keyword difficulty and identify profitable keywords that are worth targeting. 

While this isn’t always the case, longer tail keywords often have a lower difficulty. As you get to broader keywords, the difficulty will naturally increase. While the likelihood of ranking an eCommerce jewelry store for something like “jewelry” is virtually impossible, think about it from a user’s perspective: would you really want thousands of people visiting your website who are simply searching for something as generic as “jewelry?” Chances are they are looking for information or an example of something, and are not yet interested in making a purchase, if at all. 

Optimize Your Content

Once you have identified your target keywords, it’s time to optimize your content properly. Use your target keywords in your meta descriptions, title tags, headers, and throughout your content, such as on your blog. Make sure your content is high-quality, relevant, and valuable to your target audience.

It’s important to have a well-thought out content strategy here. The point of thorough keyword research is to take these phrases and implement them on your website in terms of how the user expects to see them. In other words, to fulfill search intent. 

All of the content you create should fulfill search intent in some way, so this is something to consider in the research phase.

Why Are Keywords So Important For SEO Campaigns?

As you can see, keywords are the backbone of SEO. They help search engines to understand what your website is about and match it with relevant search queries. 

To perform the best keyword research possible, however, it is important to know exactly what keywords are and how they function. 

What are Keywords?

Keywords are the terms or phrases that people enter into search engines to find information. For example, if someone is looking for information about “how to cook steak,” they might enter this phrase into a search engine. 

In this case, “how to cook steak” is the keyword.

By using relevant keywords in your content, you can signal to search engines what your website is about and increase the likelihood that it will appear in the search results for relevant queries.

How to Use Keywords in Your Content?

Now that you have chosen the right keywords, it’s time to use them strategically in your content. Here are some tips to help you use keywords in your content:

• Use keywords in your headlines: Your headlines should include your main keyword. Use H1, H2, and H3 headings to structure your content and include keywords in these headings.
• Use keywords in your page content: Use your keywords naturally in your content. Do not stuff them unnaturally as this will lead to a poor user experience.
• Use keywords in your image alt tags: Search engines cannot read images. Therefore, it’s important to use keywords in your image alt tags to help search engines understand what your images are about.
• Use keywords in your meta tags: Use your keywords in your title tag and meta description. This will help search engines to understand the content of your page.
• Use internal linking: Use internal linking to link to other pages on your website that are relevant to your content. This will help search engines to understand the structure of your website.

Keyword Research FAQs:

What is the ideal keyword density for SEO?

Keyword density is the percentage of times a keyword appears in your content compared to the total number of words on the page. There is no ideal keyword density that applies to all keywords. Instead, focus on using your keywords naturally in your content.

How do I know if my keywords are working?

You can use tools such as Google Analytics to track your website’s traffic and search engine rankings. If you see an increase in traffic and rankings, your keywords are working.

Can I use the same keywords on multiple pages?

You can use the same keywords on multiple pages, but make sure that the content is unique and relevant to each page. Generally speaking, most pages will naturally be more relevant for certain keywords based on the purpose of the page, so keep this in mind – it doesn’t always make sense to try and target the same keywords across multiple pages, because this would infer that some pages on your website have the same exact purpose. 

Let the SEO Pros Handle It

Effective keyword research is critical to the success of any SEO strategy. By understanding your audience, brainstorming keyword ideas, analyzing competitors, focusing on long-tail keywords, using keyword variations, analyzing keyword difficulty, and properly optimizing your content, you can outrank your competitors on SERPs and drive targeted traffic to your website.

However, understanding how to do keyword research and implementing a successful SEO strategy are very different things. If you don’t have the time or the SEO expertise, you are going to want a team of professionals in your corner that can take care of all of this for you. 

If you want to uncover the best keywords for your website and implement them into a sound SEO strategy, we recommend taking our free SEO audit or contacting us directly. 

The post Best Keyword Research Tips for 2023: Outrank Your Competitors appeared first on 1Digital® Agency.

This question is particularly relevant to those that serve niche industries that are influenced heavily by trends, such as those in fashion or jewelry.

The short answer is, yes, our eCommerce SEO strategies are effective in those industries. 

But, perhaps, a case study will illustrate that point better than our testimony. 

The Position

One of our current clients is a family-owned company that, for four generations, has been guided by family values and pioneered trends in the jewelry industry. 

Their online shop offers an exclusive catalog of exquisite jewelry, handcrafted with pride in the United States by artisans with many years of experience. 

Their collections, many of which are themed or curated according to color, cut, or aesthetic appeal, are entire sui generis and have no equals, even in the fine jewelry industry. 

Of course, as appealing as that sounds, this client is, like so many of its peers in the industry, up against such heavy hitters as Jared, Kendra Scott, and Nordstrom. 

There are, quite literally, millions to billions of results for search terms like “jewelry” and “fine jewelry” with downright astronomical difficulty scores. 

Differentiating a client like this would take some thinking outside of the box. 

The Goal 

The goal here for this client is fairly straightforward, which for both us and the client, is good news: growth online. Specifically, organic growth. 

Like many of our SEO clients, the primary goal for this client, at the outset was (and has remained) to drive more qualified leads to their website with the goal of converting them into customers. 

Some clients have unique requirements, based on location or niche, but with this particular client, we had a little more flexibility. 

Our main challenge was defining a target market (with which we had help from the client) and then settling on a keyword strategy that stood a chance, in this competitive industry, of generating measurable results.

The Keyword Strategy 

For this jewelry client, as is the case for most companies in the jewelry industry, most keywords are simply off the table. They are either unattainable objectively or unattainable in the short term. 

Regardless of the uniqueness of the company’s position – and this client has one since it sells products that are completely unique – there are too many competitors vying for similar (or the same) keywords. 

This makes it economically untenable to go after most of them. Short tail keywords like “jewelry” and “necklace,” even “necklaces for sale,” are far too competitive. 

Rather, our SEO experts had to roll up their sleeves and get into the trenches with these industry-specific keywords, finding a cohort of keywords that had substantial search volume, but with difficulty scores that we could hope to reach within a reasonable timeframe.

What this came down to was dialing in on customer intent as well as on specificity. 

For instance, this client sells a substantial number of items with baguette cut stones. Consequently, we went after a number of keywords containing this seed keyword and others that were similar.

We had to strike a balance between specificity and the trade-off that comes with it – highly specific, long-tail keywords are associated with easily identifiable search intent, but search volumes tend to be low. 

Ultimately, we keyed in on a set of these keywords that were specific, associated with intent to purchase (commercial or transactional search intents), relevant to their products and categories, and most importantly, well-balanced in terms of volume and difficulty. 

The Process

With a solid keyword strategy in place, the next thing we needed to do as a collective team was actually to start implementing the optimizations that would start driving growth. 

Our technical team began sweeping the website looking for crawler errors, potential issues with URLs, duplicate content, and other technical SEO issues. These we removed and created a log to supplement our ongoing scans.

We also created an organized list of target URLs and optimized on-page factors such as H1 tags and metadata. We also added these pages to a content schedule and prioritized optimized, refreshed copy for them.

The same content schedule also contained prioritizations for blogs and offsite guest posts. We crafted a series of onsite blogs focusing on industry-relevant topics, trends, and keywords, which increased the website’s overall impressions, specifically its impressions for the target keywords of the campaign. 

Simultaneously, our content writers also produced a series of offsite guest posts which our technical team then published across a variety of third-party websites, sowing backlinks in each one. These increased the referral traffic to and domain authority of the client’s website. The process is ongoing. 

Together, these efforts address the needs of the client’s website with respect to all four pillars of SEO.

That’s the process; what have the results been?

The Results 

As we have covered in a previous case study on the importance of quality content in SEO, there are numerous metrics you can use to assess the impact of content on an SEO campaign and on the efficacy of eCommerce SEO services in general. 

With this campaign, however, we have different, but equally exciting metrics to share to gloss the success of our efforts. 

One is total sessions. As you can see in the image below, total sessions for the website were averaging slightly less than 50,000 each month before we started implementing our optimizations.

However, as you can also see from the chart, total sessions sharply increased – nearly tripling – since our SEO services got underway. The red arrow in the image above indicates where our SEO work began, at which point you can see a mild dip followed by an impressive, and  incontestable, increase. 

Another set of metrics you can use to directly assess the impact of eCommerce SEO services are keyword movements, directly. In the image below you can see the target keywords and the movement generated.

While we can’t share the keywords themselves – that would be giving away the recipe for the secret sauce, after all – you can clearly see the immensely positive trends. These five keywords have all shifted up the SERPs by 3 positions or more, all of them on the first and second pages of Google. 

The picture above is helpful but doesn’t capture the immensity of the effect we’ve had on the upward trajectory of our client’s domain, overall. For that, you need to consult a graph showing the average ranking position for the client’s total target keyword cohort, which you can see in the image below.

As you can see, starting in September 2022 (which is when the campaign officially began) there is a sharp, upward trend among all of the keywords. Average rankings started out at just about thirty – which would put them near the top of page three. As of January 2023, the average ranking for all tracked keywords was below 20 – which means they appear on page two.

If that doesn’t paint the picture of success, we don’t have data that does. 

Put Our eCommerce SEO Services to Work for Your Business

We did it for this client. We’ve done it for hundreds of clients in the past. You can see some of our results in our collection of eCommerce case studies. 

We can do it for you. 

If you’re ready to put tired, flat strategies to rest and pick up a channel that will bring you more interested, better-qualified leads, get in touch with our eCommerce SEO experts. 

We’ll develop a custom suite of eCommerce SEO services that will improve your rankings and generate additional traffic to your website. 

Get in touch with us today at Sales@1DigitalAgency.com or contact us at 888-982-8269 to get started.

The post eCommerce SEO and the Jewelry Industry: Improved Targeting and Boosting Rankings appeared first on 1Digital® Agency.

Diverse Portfolio

An eCommerce Web Design Agency for All Industries

A Specialty Box

SEO / Migration / Design / Development

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Fast Specialities Group

Migration / Development / Design

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A&J Cycles

Migration / Custom Design

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The Wireless Age

Website Migration / Site Design / Custom App / CMS Template Development

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Walker’s Shortbread

Migration / Custom Development / Custom Redesign / Strategic Planning

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SK

SEO / Extended Care Design & Development

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A Specialty Box

SEO, Migration, Design, Development

SEO: Oliver, Inc. operates aspecialtybox.com, which sells a wide range of specialty boxes and custom packaging and accessories, commonly used by other businesses in their branding, packaging, and operations. The main value proposition of A Specialty Box is in the form of customizing these forms of packaging. To reach their intended customers, they partnered with us to curate a custom SEO campaign hingeing on commercial and transactional keywords, transforming their website through link building, on-page optimization, technical optimizations, and content publication and optimization to increase visibility for these conversion-oriented target keywords.

BigCommerce Migration: A Specialty Box’s preexisting eCommerce platform was somewhat limiting, specifically because it did not allow customers to explore product customizations through the website. To do so, prospective clients had to actively reach out to them to solicit a direct quote. Their old website did not make it possible for prospective customers to visualize the product options and customizations they offered. We executed a data migration to a newly designed and developed BigCommerce store that made it possible to explore the packaging customizations offered, right on the product page, complete with a visualizer through Doogma.

Custom Design and Development: The new BigCommerce website to which we migrated A Specialty Box’s store was complete with a redesigned homepage that made it easier to navigate and more modern while preserving the essence of their branding. It also offered a far superior mobile optimization experience, which benefited both UX and SEO directly. In addition, we redesigned their product page template so that product customization and options would be visible through the product page, complete with a visualizer that enabled potential customers to envision the requested option or customization.

Fast Specialities Group

Migration, Development, Design

Migration and Development: Fast Specialties Group, operating from FastHemis and FastScions, needed a solution that was both more flexible and more scalable than what was offered by the original eCommerce platform on which they were built. They partnered with us to execute a carefully-planned, custom-tailored migration to Shopify. As is customary in this industry, the products sold have a great deal of minute specifications which must be accurately reflected in order to ensure customers can make appropriate purchases based on make, model, year, and other qualifiers. Shopify’s native functionality only allows for three product options; we worked with them to configure a plugin that allowed products to be expanded with additional options, and ensured that the data was transferred accurately to a waiting field, either in Shopify or through the plugin.

Custom Design: Concurrent with the migration, Fast Specialties Group also partnered with us to complete a custom redesign of both their websites. The new designs featured bolder, more brand-aligned colors, not only in the standard features and background, but also in the visuals and hover over effects. We also designed their mega menu with custom visuals to support each category represented. Moreover, our designers customized a “Popular Hemis” for FastHemis and a “Popular Scions” for FastScions, for each of the homepages, to help streamline the customer journey and shorten the sales funnel, improving both the user experience (UX) and conversion rate optimization (CRO) of each site. Lastly, because these were two sister sites, we created one design and then adjusted it slightly to reflect the same basic brand aesthetics, effectively granting the client two custom designs for the price of one and change.

A&J Cycles

Migration, Custom Design

WooCommerce to Shopify Migration: A&J Cycles is a premiere supplier of motorcycle parts and a trusted partner of its customers, whom they help to create custom builds. Previously, the company was working on a WordPress website outfitted with WooCommerce, but needed a more robust, scalable, eCommerce-friendly solution; Shopify. All migrations come with challenges, but in this specific situation, the A&J Cycles had a unique hurdle. In this industry, precise, filtered search for parts by make, model and year are necessary to connect shoppers with parts they need. Because the product tag options were not completely identical between WordPress and Shopify, our migration experts wrote a custom script to ensure that products were accurately assigned in the new store and would populate, appropriately, in response to user searches for compatible parts.

Custom Design: A&J Cycles also partnered with our eCommerce design specialists to refresh their whole website. Overall, we created a new website design that utilized a sleeker, darker color palette that was more color-aligned and user-friendly, placing emphasis on the products without distracting. In addition, we customized the product page template to display the product specifications more succinctly and accessibly, making it easier for users to digest the important information.

In addition, we also created a unique CMS page for the client, a custom builds press page wherein A&J Cycles could showcase custom builds it had either made or helped create in recent years. This page specifically highlighted news and publications that featured some of these builds and was built not only for promotional purposes, but to encourage a higher engagement rate from visitors to the website.

The Wireless Age

Website Migration, Site Design, Custom App, CMS Template Development

Website Migration and Site Design: Wireless Age is a wireless phone service provider located in Saskatchewan, Canada, that works in collaboration with SaskTel, a telecommunications company in the region. Wireless Age was looking for an online solution that would facilitate its customers’ needs to conveniently shop through the various combinations of smartphones, accessories, and service plans offered before purchasing.

Wireless Age partnered with 1Digital® Agency for a website migration from their previous platform to Shopify. 1Digital® Agency’s technical specialists handled the migration of their website data, including products, customers, orders, and content. The redesign of the website included an emphasis on better serving their local customers, with prominent location-based callouts on the homepage that advertise their brick-and-mortar shops across the province. Checkout functionality in Shopify also helps customers who shop online to pick up their order in the Wireless Age store closest to them.

Custom App and CMS Template Development: In addition to website migration and redesign, 1Digital® Agency executed several advanced custom development features for this client, including a custom app and a specialized content page template.

Our developers created and integrated a custom app through Shopify’s API, that takes customers through a step-by-step purchase process for getting a new smartphone. The widget, which appears on all smartphone products, guides customers through options like Data Plan, Voice Plan, and Protection Plan. Everything that a customer would be able to sign up for when shopping for a new phone in a physical Wireless Age store is displayed through the app on the website. This app also displays FPT (or “Frequently Purchased Together”) products and gives the website administrator the flexibility to manually select them to encourage cross-selling opportunities.

We also developed a custom content page template that Wireless Age uses to categorize and summarize information regarding their service plans for cellular, internet, and TV in distinct, convenient locations, making it much easier for their customers to sift through the large sums of information associated with each. This feature helps to improve the user experience and furnishes visitors to their website with easily digestible information relevant to the plans offered by Wireless Age. This template can be reused and edited with Shopify’s page builder features and plan information changes in the years to come.

Walker’s Shortbread

Migration, Custom Development, Custom Redesign, Strategic Planning

Migration and Custom Development: Walker’s Shortbread, one of the world’s premier producers of shortbread, cookies, and oatcakes, had been operating websites for both the US and UK on WordPress. They needed a customized strategic solution that would be easier to manage and coordinated with our specialists for a migration to a newly designed and developed BigCommerce Enterprise website.

Because of the scope and unique nature of the migration, our developers had to execute several weeks of detailed field mapping to account for all of data stored locally as well as being pulled dynamically into their WordPress website, which consisted of diverse media stored across several locations. The migration required multi-platform source for all the data, and we performed several test migrations before greenlighting the official migration to ensure that data was pulled, and populated, correctly in the new store. Additionally, we performed separate migrations for their blogs and recipes. On the new store, the blog is managed by BigCommerce’s native blog functionality, and the recipes through a custom Shogun page.

Our developers also executed several advanced customizations for this project, allowing a single store to display unique pricing and views for both B2C and B2B customers based on login information using BigCommerce’s native Customer Group functionality. We also customized the store to allow its inventory management system to track a single SKU for both single products and cases, improving both the customer experience as well as the inventory tracking of the store.

Custom Redesign: Shortly before partnering with us to manage their migration from their WordPress website to their new BigCommerce website, Walker’s Shortbread underwent a comprehensive rebrand and packaging redesign. This initiative utilized new colors, fonts, and placed a heavy emphasis on the tartan they use in their branding.

Our designers worked collaboratively with key members of their team to incorporate these design elements into their new website’s design, reimagining the homepage, the about us page, and templates for their category and product pages. Through the process, our designers emphasized the elements of their brand while updating the site for UX and usability, making it easier for visitors to find and purchase their products.

Because the project was on a tight timeline, our designers worked very closely with their marketing team and eCommerce managers to ensure that all deliverables were executed in an expedited and orderly fashion.

eCommerce Roadmap: Strategic Planning: Because of the collaborative nature of our design and development processes, and their innate involvement with strategy, key members of our strategy and marketing teams were involved in the redesign, re-drafting and optimizing copy for 5 key CMS pages for the Walker’s Shortbread websites. This initiative was intended to position both the US and UK website favorably for any future marketing initiatives.

Our copywriters collaborated with our SEO specialists to identify a series of target keywords with high volume and low-difficulty for each of these five pages, which were the homepage, the shortbread category page, the recipes page, the holiday and occasion page, and the gifts and hampers page.

Then our copywriters drafted brand-aligned and SEO-optimized copy for these new pages, refreshing existing copy where possible and updating key elements for searchability and user-friendliness, while preserving the voice extant on their website. In addition, our content team produced new web page copy for 78 other key pages to support searchability, user-friendliness, conversion rate optimization, and future marketing initiatives.

SK

SEO, Extended Care Design & Development

SEO: SK, a provider of high-quality, unique jewelry, particularly jewelry made using baguette-cut stones, operates in one of the most competitive markets in eCommerce. To compete effectively through organic channels, our SEO specialists had to go beyond the conventional approaches to keyword research, splitting the difference between typical short-tail keywords and mid to long-tail keywords that were highly specific in nature and commercial and transactional in intent. We produced a custom approach built around these keywords, specifically selected for their attainability and viability in terms of volume and difficulty, and then optimized their website around them, published a stream of content to improve visibility, and sowing backlinks that improved domain authority, referral traffic, and organic rankings.

Extended Care Design & Development: This client also signed with us for an Extended Care agreement, which offered them the benefit of superior cross-collaboration between creative teams. Specifically, the client needed a series of small items completed to improve the UX and usability of their website, such as responsive development to improve the website’s display on tablets, as well as updates to their header and the icons it contained. The agreement also contains orders for ongoing work, including but not limited to customizations to their collections and checkout pages. Signing for an Extended Care agreement enabled this client, like others, to eliminate the silo effect and grants access to our team of eCommerce consultants that unify marketing, design, and development channels with a focus on growth.

More Projects

Before & After

Experience the Transformations

Forward response. (after)

Behind the times. (before)

Coldani Olive Ranch

Perfectly Priscilla

Planner Pads

Fast Hemis

A&J Cycles

Gilded Extracts

Walker’s Shortbread

Air & Vacuum Process, Inc.

Ultra Violet Smoke Shop

View More Transformations

Branding & Logo Design

Your entire design language flows from your brand style guide. We make sure all the elements of eCommerce web design get off on the right foot, with versatile, modern branding designs.
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Responsive Design

We know how crucial the responsive experience is for eCommerce. All 1Digital^® sites are laid out to fit perfectly on any screen.
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Ongoing Design Support Services

The best eCommerce web design is never finished. We offer all the convenience of a professional eCommerce web design agency, operating as an extension of your team.
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Newsletter Design

It’s crucial to standardize your branding everywhere you interact with your customers. Our custom newsletter designs help your marketing harmonize perfectly.
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eCommerce Website Audit

A cumbersome eCommerce store design can cause higher cart abandonment, among many other common ailments of the underperforming website. We can identify where to inject new life and excitement as well as create a stronger perception of trust and credibility.
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UX/UI Strategy Consulting

A professional eCommerce web design company doesn’t just place high res images or choose a pleasing color palette. Web design also needs to tell your story. We are the type of strategic partner that goes beyond looks so that your site helps customers understand the value proposition that is unique to your business.
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Collaborating with the Best

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Partnering with platforms like BigCommerce and Shopify Plus allows us to help our clients scale their eCommerce businesses with custom eCommerce solutions. We’ve designed hundreds of beautiful eCommerce stores for satisfied clients. Each new project carves, shapes, and tweaks our process for the better. We’re constantly developing new ways to identify and eliminate anything that causes delays, creates confusion, misinterprets ideas, or adds expense – anything that puts your absolute satisfaction at risk. More importantly, we’re constantly pushing the envelope on eCommerce web design language with user behavior to ultimately drive higher conversions and customer satisfaction. We’re experts when it comes to eCommerce website design and eCommerce user experience.

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eCommerce Website Design for BigCommerce Stores — Benefits of BigCommerce

BigCommerce is one of the best platforms available for eCommerce merchants looking for a hosted solution. A Software as a Service (SaaS) platform, it provides for nearly unlimited uptime, is highly scalable, very secure, makes it easy to accept a number of different payments and is highly customizable. A BigCommerce website design can be more than engaging and visually stunning. It brings with it the added benefits of functionality and scalability listed above.

With the right team of BigCommerce designers and developers, there is almost no limit to what you can accomplish with BigCommerce’s features. It offers an extremely diverse collection of themes while at the same time allowing for designers to edit existing themes to create your ideal image and interface for an online store. This flexibility allows for merchants to design stores that are fully brand integrated and visually stunning.

In addition to the benefits mentioned above, BigCommerce also offers an open API that makes the platform compatible with a large number of popular third-party apps, including but not limited to ShipperHQ, Smile.io, Yotpo, Quickbooks and many, many more. Where an app will improve your customer’s shopping experience, BigCommerce’s open API makes integration readily practical. In fact, even if you partner with us to develop a custom application for your eCommerce website design, their open API can make integration much easier than it would be elsewhere.

eCommerce Website Design for Shopify Stores — Benefits of Shopify

Shopify and Shopify Plus are both eCommerce-focused platforms, but Shopify Plus contains more robust tools for larger, enterprise level operations. Shopify Plus offers a number of B2B functionalities over Shopify’s basic plan, providing pricing set in accordance with the customer account, the ability to offer bulk discounts, different shipping rules and more. Shopify Plus also presents lower transaction costs which can be a bonus for larger operations conducting many thousands of transactions per day or even per week, which can rack up over time.

Shopify Plus also enables businesses to easily automate more processes, saving time and money. Large scale operations cannot afford to spend the time manually conducting processes that can be automated. The ability to automate processes such as pricing, tax rate and discount calculations can be a serious bonus for larger clients that utilize Shopify Plus.

Still, there is a lot to consider when evaluating the cost and the potential return on the investment that you can expect with Shopify Plus over Shopify. That’s where the experts in the industry come into play. We’ve built many stores on both Shopify and Shopify Plus and we know the questions to ask and the cues to look for to help you make the decision. Call our Shopify website design experts today and we’ll consult with you to help you determine which plan is best for you and your business.

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The post Website Design PMAX appeared first on 1Digital® Agency.

For store owners that want to bring in more foot traffic while generating more eCommerce sales as well, is a location-based SEO campaign the solution? Below, we will highlight some of the most important benefits of local SEO and how smart marketing plays a key role in today’s complex retail environment.

What is Local SEO?

First, to understand the importance of running a search engine optimization campaign in your local market, it’s worth delving into the specifics of just what makes SEO “local” to begin with.

Here are some of the main aspects of a localized SEO campaign:

• Focus on targeting specific cities, states, or regions. Website content reflects this.
• Different goals, such as driving traffic to a physical location or ranking well in the local “map pack” are often important.
• Local competition rather than national. Competition also tends to be brick and mortar rather than solely eCommerce.
• An additional focus on Google My Business in order to strengthen brand awareness.
• Target keywords need to be selected based on local volumes and value as opposed to national searches.

Reaching local customers through Google can be incredibly powerful, especially for smaller local businesses. These days, most shoppers do at least a little research on Google before shopping for, well, anything. If your online store is ranked higher than your competitors, that same authority can translate seamlessly into the brick and mortar world.

Even if your ultimate goal is to expand your eCommerce presence and focus less on your brick and mortar location, you still have to factor in local competition. If you happen to claim the top spots in Google for relevant keywords, your ability to attract potential customers is going to burgeon naturally.

A local SEO strategy will leverage keywords that people in your area are searching for, and couple them with location-based key phrases, in order to produce content that will signal to Google that you are an authority in your local market. When users search for local businesses or products in your area that you sell, your website will be the one to pop up.

What Are The Benefits of Local SEO?

Increased traffic and sales are the key benefits of any SEO campaign. However, there are an array of other benefits that come with proper SEO, especially for local businesses.

• Local SEO strengthens your brand. Shoppers want to feel confident about where they are shopping, and if you rank in the top spots in Google, this is a huge digital vote of confidence.
• More targeted traffic. Unless you ship nationwide, you would prefer to get eCommerce sales from shoppers in your area. A local SEO campaign will help to refine the traffic visiting your website through local qualifiers. Google will understand not to serve your website up in certain markets that don’t make sense.
• In-store traffic. As mentioned above, a strong online presence often results in better brand awareness overall, and this will net you more in-store visitors. This is important if you sell products that shoppers prefer to purchase in person rather than online, such as high-quality pieces of jewelry. By investing in local SEO, you will increase the likelihood that someone will make the critical transition from an online window-shopper to an offline buyer.
• With a custom digital marketing strategy that focuses on your local market, you will be able to better stabilize and scale your business. It can be difficult to grow when no one knows who you are. It’s important to have a steady stream of traffic visiting your website and buying from you in case your brick and mortar location has to close for any reason, such as new pandemic restrictions. In such a volatile market as we have today, a local presence becomes a much-needed hedge.
• Consumer trust and the human connection. You can have a great social media presence, but nothing says trust like a shiny spot sitting atop the map pack or an attractive rich snippet that highlights one of your products or services. Such trust signals are incredibly lucrative, as this is what today’s shoppers are looking for perhaps more than anything else.

As a business owner interested in generating more sales and a stronger brand presence, the benefits of local SEO are hard to ignore. While the list above skims over the general details, let’s take a closer look at some of the benefits in order to really get an idea as to the value of such SEO services.

1. Increase Organic Traffic to Your Online Store

Paid advertising is hot right now, and it can work for most industries and budgets, if you know what you are doing. However, such marketing doesn’t always make sense if you are a local or small business.

Organic traffic consists of users that visit your online store naturally, without the aid of ads. This means they are putting in certain Google searches and clicking on links that rank based on relevance and authority.

Why do business owners love this kind of traffic? Because it’s qualified and it converts.

When a user is going through the natural shopping process online and they wind up visiting your digital storefront, there is a good chance that you are going to at least pique their interest. This is the power of online visibility, where shoppers find you instead of the other way around.

There are many ways to attract potential customers online, but nothing comes close to the power of organic traffic. SEO can help you steadily increase your organic presence, which will result in more organic conversions for your business.

2. Improve Local Brand Awareness

Brand recognition can be the make-or-break determinator for an on-the-fence shopper.

What kind of presence does your brand have at the local level? Are you relating to your customers, do you appear consistently on Google maps, and do you have a high reputation in your local area? These factors are the backbone of small businesses, and one area where local SEO can truly make a difference.

3. Increase eCommerce Conversion Rate

A business is not going to make it far without sales. That much is obvious, but you want to think about how you are driving those sales. How much work are you putting into each sale and is the investment worth it?

You will notice that with the help of a carefully managed SEO campaign, you will naturally increase your eCommerce conversions over time. If one of your goals is to bring in more traffic and sales from your digital storefront, local SEO is basically essential.

4. More In-Store Shoppers

If you have a brick-and-mortar location, chances are you are trying to attract more shoppers. It can be tough these days due to a number of factors, not least of which digital giants like Amazon absorbing so much retail money. Many people are comfortable with shopping online, and that’s perfectly OK. However, if you rely on in-store traffic, you have to think about how to compete with these kinds of stores.

Local SEO can be a boon for your business because it means more people noticing you. Whether this means seeing you appear in the search results for terms related to your products in a certain area, or appearing on Google maps and similar apps, this will ultimately draw in more shoppers.

As people in your area search for “designer shoes near me,” a local SEO campaign will actually increase the likelihood that your shoe store will appear at the top of the Google map search results, something I will elaborate more on below. This same scenario applies to all niches, and it can result in more people actually visiting your store, even if their shopping journey started in the digital world.

5. Dominate the Map Pack

Originally known as the “local 3 pack” because Google Maps would only display up to 3 top results in Google Maps for any particular search, the Map Pack remains one of the most sought after pieces of local digital real estate for business owners. If you rank well in Google Maps in your area, you are practically guaranteed to get consistent visitors and phone calls, especially if you have an optimized website and shopping experience to back that ranking up.

One of the most helpful benefits of local SEO is that it can dramatically improve your chances of ranking in the Google Map search results for your area. As long as you are targeting the right keywords and offer a seamless shopping experience that users can trust, such SEO services will inevitably solidify your map pack presence.

Want to Start a Local SEO Campaign For Your Online Store?

If you ever wanted to know how to rank on Google Map pack, or how to attract more targeted traffic to your online store or your brick and mortar locations, now you have a bit more insight as to the process.

Performing SEO is not as easy as you might think, however. If you are a local business owner trying to boost traffic and sales, the smart move is to invest in an eCommerce SEO agency that knows how to implement local SEO. This way, everything from the technical aspects of SEO to your Google My Business profile will be optimized the right way.

Here at 1Digital®, we implement custom SEO strategies for a wide range of businesses, including smaller stores that need a powerful local campaign to help them get noticed. If you are interested in ranking higher in Google and dominating your local market, give us a call at 888-982-8269 or apply for a free local SEO audit.

The post 5 Benefits of Local SEO For Store Owners appeared first on 1Digital® Agency.

1Digital^® Provides Deep-Dive SEO Audit Results

The 1Digital^® AI Advantage for Local SEO Audits

At 1Digital^®, AI helps us uncover localized search trends, analyze competitors, and spot optimization opportunities faster. Our expert team transforms these insights into tailored strategies that boost your visibility in your community. With AI speeding up data analysis, you get faster, smarter solutions—always backed by our human expertise for real, measurable results.

Local SEO Experts

There are many factors that must be expertly optimized in order for your business to reach peak performance. A local SEO audit will give you real, analytical insights into some of these factors:

Google My Business

Discover how your Google My Business profile can be optimized to drastically increase your chances of climbing up in search results, and take immediate action with a GMB audit.

On-Page SEO

Every element of your website must work in perfect synergy with every other SEO strategy you have in place if you want to see objective results.

Content Strategy

Local SEO services require carefully crafted and tuned content in order to rank. Our local SEO audit tool will pinpoint exactly where your content lacks proper keywords or needs more “localized” verbiage.

Backlinking Strategy

Backlinks are essential for any local SEO campaign. However, not every link is worth the same. Some backlinks can be toxic and might be hindering your growth, whereas there are others that will definitely help your local business’s rankings increase.

Local Listings

Local listings provide authority, so it is vital to keep your information uniform across all listings and make sure your business is on all relevant local directories.

Google My Business (GMB) Audit

You want to know why your business is not performing well in local listings and searches. This is often because of a poorly planned Google My Business strategy and inconsistent information across the relevant platforms. A Google My Business Audit will immediately reveal determining factors that affect your rankings and provide a clear roadmap for long-term growth.

Unclaimed or Incomplete GMB Profile

This is often the main reason it is difficult for a business to rank locally. A well-thought-out Google My Business profile is the first factor to be addressed during a local SEO campaign. Our local SEO experts will help you uncover how your Google listings are performing and how to create, claim and optimize your profile for maximum results.

Google My Business Verification

Many aspects of a profile can affect your likelihood of having your Google My Business verified. Only a thorough local SEO audit can reveal if there are obstacles to verification, and our local SEO experts will help you explore your options.

Optimizing Descriptions

Your potential customers need precise information about your products and services. Your descriptions must spark curiosity and compel users to visit your website and convert. There is always room for continued optimization and our experienced team can help you make the improvements.

Customer Interaction

Maintaining a constant and positive relationship with your customers and visitors is an extremely important signal to Google. A thorough local SEO audit will provide detailed insights on how your customers perceive your business, and how to establish a solid strategy for review and customer relationship management.

Updated Practices

It is not easy to keep track of every Google update or new feature. What worked a few months ago might result in a penalty today. The best way to find out if your Google My Business profile and listings are all compliant with Google’s best practices is by performing a comprehensive local SEO audit.

Optimized and Relevant Images

The best performing Google My Business listings contain high-quality images that showcase location, products and services, which typically lead to increased click-through rates and engagement. Our local SEO audit services scan through all your images and provide detailed information about their performance.

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Explore our SEO Services by Location

A 1Digital^® Local SEO audit is a great way to obtain the information you need to craft a well-thought-out roadmap for incremental growth and success. Local visibility is essential for businesses to increase both their online presence and foot traffic.

1Digital^® Agency provides the tools and the expertise to help your business compete and succeed in the current digital-first environment. Our processes have been thoroughly tested and substantiated, providing a fast and thorough assessment of your business and your performance against your top competitors.

Traffic & Competitors

Understanding where your current traffic originates, and the channels that do not contribute to your current growth is extremely necessary if you want to increase your digital marketing budget ROI. Thorough keyword research that accounts for local discrepancies will help uncover these details.

Current Traffic Data

A local SEO audit will show you what the most effective channels are for your website. This is important whether you want to craft a laser-focused SEO campaign or you need to implement a multi-channel strategy to bring in more traffic via other sources.

Competitor Traffic Data

A complete competitive analysis allows you to assess the performance of your competitors, and discover ways to outpace them intelligently with an expertly designed local SEO strategy to help your locations list more competitively in local search rankings.

Monitor Your Local SEO Progress

A local SEO audit by 1Digital^® is a prime way to gain accurate insight into the health and performance of your website. Search engines are in a constant state of flux, making it imperative to monitor the following factors:

• Current keyword rankings
• New local keyword opportunities
• Competitors’ keyword rankings
• Website crawler errors
• Metadata optimization
• Website image optimization and recommendations
• Duplicate content

Your Local SEO Campaign Success is Our Success

My rankings have all gone up in search results and the SEO efforts 1Digital Agency put in place. We now rank high on many top keywords that bring us additional revenue. The marketing and SEO plan 1Digital implemented really works and was as effective as promised.

Eureka Payments

We have used 1Digital for numerous projects and ongoing SEO campaigns over the past year, and couldn’t be more thrilled with the partnership. They deliver quality results with prompt communication, and I would absolutely recommend them to anyone!

Mac of All Trades

GREAT Company, we have been working with 1Digital Agency for 7 months and the increase in traffic and brand recognition is VERY noticeable. The people are amazing to work with, very professional and attention to detail oriented. I would highly recommend their service to anyone who is serious about on-line marketing

Just Sweatshirts

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