Backlinks: The building blocks of SEO
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Backlinks: The building blocks of SEO

Backlinks are links that lead to your website from other websites. These are also known as Inbound Links. The more backlinks that Google search engine crawlers find for your website, the more important Google thinks your site is. As Google finds your site to be more important, your site’s chances of moving up in search rankings increase.

“Well that’s great! I’m going to toss links to my website everywhere!”

STOP! Backlinks can also backfire on your website’s SEO.

Search engines are looking for quality backlinks to your site, meaning they must be found on other, quality websites. Essentially, Google will not consider a backlink to be valid if it is found on a “spammy” website or a website that does not utilize fair and good SEO practices.

Quality links are also determined by the amount of relevant content that is shared between the two websites. For example, if you run a website selling designer handbags and a designer handbag blog links to your website, then Google gives your website something akin to a “high-five” for establishing a quality backlink.

On the other hand, if Google finds a backlink on “spammyspamspam.com,” you are going to get a slap on the wrist from Google because it thinks that you put the link there just to increase the amount of backlinks for your site. Too many of these bad backlinks can lead to some serious repercussions from Google, so try to be mindful of where your backlinks are!

There are tools out there for checking your backlinks and Google provides a Backlink Disavow tool to help you disassociate your website from spammy or websites unrelated to yours.

We’re digital marketing masters here at 1DM and we would be more than happy to do a FREE SEO audit of your website to help steer you in the direction of Google Page Rank greatness!

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Joe Chilson

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BigCommerce Pros

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BigCommerce Cons

  • BigCommerce does not natively support additional languages. To do so you will need to integrate a third-party app.
  • BigCommerce imposes yearly sales limits; if your website sells more than the threshold you’ll be automatically upgraded to a higher plan, incurring additional (and potentially unexpected) costs.
  • There are a limited number of free themes available (though many premium themes are available for purchase, and the large BigCommerce ecosystem supports developers who can design and code custom themes and templates).

Shopify Pros

  • The Shopify platform is a hosted, SaaS platform that is ideal for those that are not technically savvy. The website builder is easy to use, even for those with no coding or development experience. It is also compatible with a variety of free themes and integrates easily with countless apps and third-party tools.
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Shopify Cons

  • Shopify charges transaction fees, depending on your subscription plan.
  • While Shopify does have a built-in blog, the native blog is lacking in content marketing functionality, with inflexible layouts, an outdated blog editor, and no native option to create blog categories.
  • Migration from Shopify is not particularly easy to do. All you can do is export a CSV file and use that to support the migration, so it is best handled by eCommerce migration professionals.
  • Both apps and paid themes (though there are a lot of them) can be pricey.

Magento Pros

  • Because Magento is an open-source eCommerce platform, it is effectively limitless in the scope of customizations that can be made. You’re limited by your development skills. As a result of its open-source nature, it also offers excellent omnichannel capabilities.
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Magento Cons

  • Magento demands an extremely high level of technical acumen and can be extremely resource intensive and expensive to manage.
  • The platform requires users to manage their own hosting, and requires them to keep up with platform version and security updates.
  • Magento is far more difficult to manage and customize than most SaaS platforms, and it is very difficult (nearly impossible) for someone with no coding/development experience to launch and manage a Magento store.

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Volusion Cons

  • Volusion offers a limited theme selection and only 11 are free.
  • Volusion only offers limited native functionality and has no built-in blog.
  • While building a store with Volusion is fairly easy and straightforward, some users will find it very hard to make customizations to the platform without extensive development experience. Other users even say the the editor is somewhat confusing to use.
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