Amazon PPC Tips That Will Boost Your Revenue

In the world of eCommerce, Amazon has no doubt left its mark.

For businesses that are using this platform and that want to see revenue growth, these Amazon PPC tips are sure to help.

Why Amazon PPC is So Effective

This once obscure online service has become a household staple for millions of people.

We now live in a world where you can reliably shop on Amazon for just about everything. While you may not find certain niche products or luxury items on Amazon, as well as more handcrafted and artisanal fare, everything else is plentiful.

Even groceries!

So part of what makes Amazon so effective as an ads platform is its reach and variety. So many people rely on Amazon to do their everyday, basic shopping that it just makes sense.

If millions of potential shoppers are using the platform, it sounds like a no-brainer to host your products there and then serve ads.

Amazon also carries with it a trust factor. Like it or not, there are still many shoppers out there that prefer to buy online from places like Amazon as opposed to independent eCommerce shops. The reasons for this are many:

• Amazon has an incredible variety of products. It’s the Wal-Mart effect: you can visit Amazon and shop for all of your essentials, along with just about anything else you need, whether it’s snacks, furniture, video games, or car parts.
• Amazon is more or less extremely reliable. Amazon delivers consistent results, and that’s something that makes a great deal of difference for shoppers.
• There’s also the star rating system. Amazon star ratings are one of the biggest trust factors online, right up there with Google reviews. While many independent eCommerce stores don’t always have a lot of reviews and ratings to go off of, just about every major product on Amazon has at least a few good reviews if not hundreds. Many reviews even include photos and user videos where they show off every aspect of the product in question. You can’t get more trustworthy than that!

Given the factors above, it’s pretty clear why Amazon PPC is so effective for merchants. However, if it was easy to become mega-successful on Amazon, everyone would be.

What’s the secret sauce?

Optimizing Your Amazon Advertising

Part of being successful in eCommerce is having a smart marketing plan. It doesn’t matter if you are operating your own store or are hosting your products on Amazon, you have to market your products.

You also have to do so in a way that is smart financially. You can’t just throw unlimited money at an advertising campaign – even if you had the funds to do so, the ROAS would be horrible if the ads aren’t optimized. There’s no sense throwing away good money if you can do something smarter and with better efficiency.

This is why it’s worth seeing what optimizations can be made to your advertising strategy in order to increase your returns.

Below I’ve put together some helpful Amazon PPC tips that will take a lukewarm or underperforming campaign and turbocharge it.

Effective Amazon PPC Tips To Implement Right Now

Your Amazon advertising is only as effective as the strategy that’s put into the campaigns you are running. Here are a few ways to get more out of your Amazon ads so that they perform better and therefore increase your potential revenue.

• Use targeted and relevant keywords in your campaigns to improve your ad’s visibility and increase clicks. Amazon is in part a search engine just like Google, and if you aren’t using the right keywords, there’s a good chance that certain audiences will never find your products or ads.
• Optimize your product listings with high-quality images, accurate descriptions, and clear bullet points to increase the chances of conversion. This is probably the most important Amazon advertising tip I have. The better-looking and more informative than an Amazon product page is, the more likely someone will purchase the product. Make sure that every aspect of your product page is sound before sending paid traffic to it.
• Try different ad types, such as Sponsored Products, Sponsored Brands, and Sponsored Display, to see which works best for your product.
• Focus your ad spend on your most profitable products to maximize revenue generation. It doesn’t make sense (usually) to spread your advertising budget over your entire product catalog. Instead, drill down to the products that make up the lion’s share of your revenue or that you know are in high demand. This will inevitably have a positive effect on your ROAS.
• Test different ad creatives, such as headlines and images, to see which ones resonate with your audience. Watch what your competitors are doing and see if you can create ads that match the intent but are more clickable and attractive.
• Analyze your ad data regularly to identify trends, areas for improvement, and opportunities for growth. One of the keys to any good ad strategy is to ensure that you are using the data that you have to make important strategic changes along the way. Maybe you hit it out of the park on your first advertising campaign and you don’t want to make any changes – that’s great, but unlikely. Chances are you may want to iterate several times before landing on a campaign structure that delivers a comfy ROAS.

These Amazon tips will get you started with a more strategic mindset when it comes to Amazon advertising. Keep in mind that before you even get to this point you want to make sure that your products have a good market fit and that you are pricing your products correctly compared to your competition.

Once you know there is a healthy demand and that your competition doesn’t have an obvious leg up on you, optimizing your ads is the next step.

Why Not Rely on Organic Amazon Traffic?

It all depends on your marketing goals and how aggressive you want to get with your advertising strategy on Amazon.

If you have a lot of products that have well-optimized pages and that generate healthy organic traffic, maybe you don’t need Amazon PPC.

However, there is always room to capture a wider audience if the demand is there. You can also use Amazon PPC to promote brand new products that don’t yet have organic traffic, or to bring further brand awareness that can help you outshine your competition on all fronts.

Either way, relying solely on organic may make sense for some businesses, but not for all. You want to make sure you are exploring all possible revenue channels and that you are working on a marketing strategy that is holistic. This will give you the best long term results, whether you are on Amazon or anywhere else.

Take Your Amazon Ads to the Next Level

Once you get further into optimizing your Amazon ads, you’re going to realize that managing a large Amazon PPC campaign is somewhat complicated, and that’s alright!

What’s important to focus on first is the Amazon PPC tips listed above. Once you make sure that your product pages are optimized and that you are testing everything correctly, and that you are using the data you collect to make smart marketing changes as you go, then it’s time for the next stage.

Consider layering on additional products and categories into your campaigns, adding videos on your product pages, and making sure you are allocating enough spend every month so that your most effective ads don’t get limited prematurely.

If all of this sounds like a lot, that’s because it is! Running an eCommerce PPC campaign of any kind is no small feat, so make sure you follow these tips closely. You can also reach out to us for help with your Amazon ads, as we’re experts when it comes to making merchants money on Amazon.