Furniture Store Marketing Ideas From SEO to Social Media

Furniture is a blend of style and comfort, with customers hoping to express themselves in their décor while also creating a functional space that allows for their favorite activities. Sometimes it can be hard to market this striking blend of aesthetic and functionality while also trying to express your brand’s unique story. But the beauty of each furniture store is that they have their own special history and style that should come out on your website, store, and social media.

If you’re looking to stand out in the furniture market, 1Digital has expert SEO services catered to this particular industry. Our team of seasoned furniture SEO insiders will optimize your site and its content to ensure that you’re not only getting more eyes on your products but creating satisfying customer experiences that keep people coming back.

Furniture marketing tips and tricks to help you stand out

Competition in the furniture industry

The furniture industry is highly competitive, with many players vying for market share.

Large retailers such as IKEA and Ashley Furniture have a significant presence in the market, while ecommerce giants like Amazon have entered the space as well. This makes it challenging for small to medium-sized businesses to compete effectively.

In addition to the large players in the industry, there is a growing trend towards low-priced, mass-produced furniture. While this may seem like an attractive option for consumers, it often leads to lower quality products that do not last long.

Smaller businesses can use this to their advantage by focusing on high-quality, durable products that stand the test of time.

Your website and social media should reflect your brand’s focus on durability, quality, and superior materials.

While you may not be able to persuade someone who wants a $50 television console to consider your product instead, anyone that’s hoping to elevate their décor with long-lasting furniture with incredible craftsmanship and beautiful material will be easily persuaded with the right website copy, flattering photos, and product descriptions.

Differentiation through unique product offerings

In 2023, décor is all about expressing yourself and being creative. Many people are pushing the boundaries of various décor styles in an attempt to bear their soul to family and friends. Furniture should reflect your own unique personality while also telling your home’s story and making it a comfortable place to hang out, work, eat, and relax.

Make your furniture stand out by creating website copy and social media campaigns that focus on expression.

Offer quizzes that help customers find which of your products are perfect for their aesthetic. Create a store that has items organized by different styles or personalities. Embed videos that have customers showing off their own unique home makeover using your products. Ask for before and after photos on social media.

Create strong branding

Whether it’s your social media or your website or your blog, you want to ensure that you’re keeping a consistent brand voice throughout as you tell your company’s story. You want customers to get a better understanding of who you are and what your furniture is all about.

What makes your story special? What do you want customers to think about your furniture? Your website’s design and your social media copy will help keep your voice and story consistent to have a stronger presence online.

Customer experience and satisfaction

The goal is to make your customers feel connected to your brand. Offering design and décor consultations and discussing your products with clients is another way to really make customers feel heard and help them achieve their style goals. This will set you apart from larger stores like IKEA that don’t care if everyone’s living room looks the same.

To ensure a positive customer experience, businesses should focus on providing exceptional customer service, offering flexible return policies, and ensuring that their products are of the highest quality. In addition, actively seek feedback from customers to understand their needs and preferences better.

Online presence and ecommerce

With the rise of ecommerce, having a strong online presence is essential for success in the furniture market. This includes having an easy-to-navigate website, offering online shopping options, and utilizing social media platforms to reach a wider audience.

In addition, businesses should optimize their website for search engines to ensure that it appears at the top of search results when customers search for relevant keywords. This can be achieved through search engine optimization (SEO) strategies such as keyword research, optimizing website content, and building backlinks from other reputable websites.

This is where we come in! With years of experience in the furniture industry, we know exactly what speaks to customers looking for quality, beautiful furniture. Our deep comprehensive SEO strategies are made with your specific brand’s needs in mind. This includes:

• Keyword research and targeting
• On-page optimization
• High-quality content creation
• Link-building strategies
• Technical SEO enhancements
• Local SEO for brick-and-mortar stores

Benefits of using SEO experts for your furniture business

If you’re looking to improve your website’s traffic and create loyal customers, you need to start with SEO! Here’s what we’ve found.

More traffic

93% of online experiences begin with a search engine. 

Our SEO optimization aims to get your site on the first page of Google, meaning you will get a lot more customers onto your site when they’re looking for quality furniture.  75% of users never scroll past the first page of search results so you’ll be considered a trusted option!

More customers

Once you get customers on your site, you need them to take that next step and make a purchase.

We help with that by creating a seamless customer experience and using copy that inspires trust and excitement about your product. 57% of B2B marketers report that SEO generates more leads than any other marketing initiative, meaning SEO optimization has a big impact when it comes to satisfied customers.

Schedule a call with us and let us know about your unique furniture offerings and your vision for your site.