It would go against everything you learned about writing in school, wouldn’t it? 

You learned about using a hook, literary devices that improved the flavor of the writing, and being creative with the structure of writing, to attract and engage readers. 

But if we practice these things consistently, even if we don’t always use the same devices or vocabulary, isn’t that a practice in scientific repeatability? 

The point is, there is a science to blogging. You can call it creative writing if you want, but there’s a method to this. 

Let’s break it down to the details. 

“Teach Me How to Blog”

To talk about the science of blogging, we need to cover a few basic principles that are necessary to build and then subsequently run a successful blog. Here are some of the most important maxims relevant to blogging. 

Know Thyself and Thy Subject 

Before you can decide on the type of blog you want to run, you need to know your own strengths. 

For instance, don’t plan on writing a killer blog teaching people how to play music if you can’t do so yourself. Don’t expect to pass as a proficient collector of military history if you lack experience and education in that sphere, either. 

The best approach is a natural approach. Don’t see dollar signs and let that drive your decision making. Many markets can be lucrative but that doesn’t mean you have the experience to capitalize on them. That’s just the cold hard truth. Blogging requires experience and demonstrable proficiency. 

So to keep this as basic as possible, pick something you know a lot about. Something you can write about, and lend opinions on, in such a manner that you feel comfortable doing so. 

Know Thine Audience 

The good thing about blogging is there are no hard rules. The bad thing about blogging is there are no hard rules. 

If you want to write about digital marketing one day and fashion trends the next, no one is going to stop you.

But you will confuse search engines, you will likely confuse readers, and you will most likely not cultivate a strong brand.

The thing is, you need not only to be aware of, but respectful of, what your audience wants to read. If you get started writing op-eds on current events and pivot to recipes, you’re going to lose readers. 

Therefore you need to be sensitive to the tastes, preferences and even prejudices of your readers and honor them accordingly. Rebranding may be possible but it will cost you. 

One other aspect of knowing your audience is being aware of opportunities for material.

Say you run a cooking blog.  Maybe for the most part your readers will want recipes, but every now and then there might be an opportunity for an informative piece on the history of a specific dish or ingredient. 

Or perhaps, you can exercise some flexibility and publish about cocktails every now and again. 

My point is there’s always opportunity. While you’ll want to be consistent with the material you cover, recognize that there are always different angles you can take, and one single idea or topic can yield countless actual blog posts.

Consistency Is Key 

If you launch a domain and start a blog website and after creating the website only publish once per month, don’t expect to get anywhere, at least not fast. 

Consistency is one of the most important aspects of blogging, and if you plan to grow through social media marketing or an email list (not through SEO) you really need to give readers something to work with. 

A good rule of thumb is to publish once per week at a bare minimum. It’s better to publish twice to three times per week, and some hardcore bloggers do so every single day. 

That’s a big ask, to be fair, but if you expect growth, you need to keep readers interested. 

Of course if your goal is slow growth through evergreen copy and SEO, you can disregard the urgency to publish frequency – with the caveat that it is still better to publish frequently than to be inconsistent about the whole affair.

Data and Reference 

While it is the case that original information performs well on the internet because it is an inherent authority unto itself (if what you’re writing original, you are the source; there’s nothing else for you to cite) in all other cases, making references and including links can be a good thing, not a bad thing. 

There are some SEO experts that would tell you to eschew external links but I am not one of them. Yes, it is true that outbound links transfer authority away from your website, but this only hurts your website if you’re linking away for information that is contained in your post. 

If your outbound link only corroborates a claim you make or a figure, then the link will actually validate your extrapolation or interpretation of that data. So, ultimately, if you can corroborate what you publish with data, links to, or references of other publications, that will increase your credibility rather than harming your efforts. 

The Science of SEO

For what it’s worth, there’s a little science to SEO, too. In this respect, what I’m referencing is how to format and structure the post for best results in the search engine, or, if your post is lucky, as a part of the search generative experience (SGE). 

I’ve posted about this numerous times and it’s information that’s also readily available on the internet, so I won’t burn too much space with it here. To be as brief as possible: 

• Include the main target keywords for which you want the post to rank in the title of the post. 

• Include main target keywords in your headers as necessary.

• Try to answer questions in the headers. 

• Write using concise, short, pointed sentences where possible. 

• Write your own meta descriptions.

• Enrich images with alt text and captions that answer queries and contain target keywords. 

• Compress images so they don’t slow the post down.

• Bullet digestible information as and where possible.

This is a very high level view of how to “do SEO.” For a more detailed breakdown, see my recent post, How to Structure a Blog Post for Best SEO Results. 

A Picture Tells a Thousand Words

High-quality imagery is also a must for successful blogs, and this couldn’t be about the science of blogging without addressing some aspect of the visual component of blogs. 

Here’s the deal. Your blog posts may derive the vast bulk of their value from your written word, but for better or worse, blogs are not just all about language. They are also about visuals. 

 My best advice for you is to take your own photography and make it relevant to the post. That ensures originality and you can optimize the images you like. Also, compress them before uploading to avoid slowing down your website. 

I’ve read (and heard it said) that stock photography can be used to run a successful blog, and that may be true, but my personal experience is that original images perform better, and also see a better chance of ranking independently in the “Google Image” search. 

Now, if you can’t take your own pictures, and aren’t willing to use stock photography, consider using an image generator. There are plenty of AI models out there that will do so and can make (somewhat) serviceable images for your blogs. That route is likely better than using stock photography.

The Proverbial Hook 

There’s one thing that pretty much all successful posts share in common. They attract, and then ensnare, attention.

In school, you may have learned this as a “hook” that writers use to attract attention and hold onto it. It could be an enticing opening line or a bit of bait in the first paragraph of a post that makes readers want to continue. 

It doesn’t have to be your first line, but it does need to be initial. In fact, it could be your title. You’ve heard titles called “clickbait.” Well, a good title won’t just command a click, it will deliver on the bait that it used to attract attention in the first place. 

But my point is this: good writing uses flavor and intrigue to keep readers engaged, and it starts with the strong opening salvo, whether it’s the opening line or the title. You can’t expect readers to stick around if you can’t even get their attention from the start. 

The Seasoning of Science Blogging

Now, once you’re into the meat and potatoes of your post, as we are here, it is important to remember that good writing is less often than not, formulaic. 

There is a time and place for technical writing and it is not usually blogging. Blogging can be scientific but the self-defeating realization of that is that “the science of blogging” often entails very precisely honed artistic acumen. 

My point? Use literary devices to add sweetness and savor to your diction. Personify your words till they loom larger than life. Don’t be afraid to let loose with the metaphors (similes?) till your writing seethes with motion like a boiling sea. Practice prideful pronunciation, proliferation, promulgation and proponency of your consonance. Let the liquor of language wet your lust for knowledge like the sweet nectar of revelation. Engage metonym and allusion and hyperbole and synecdoche and euphemism and juxtaposition and…polysyndeton. 

Have fun with it. There may be a “science of blogging” but it doesn’t have to be boring. 

Maybe Science Blogging Is More Art Than Science 

All in all, these are the rules according to the “science of blogging.” Know your audience, know your subject, know your own strengths as a writer, follow a few SEO best practices, and have fun writing. That’s basically what it boils down to – and remember, sometimes, science is more art than science. 

The post The Science of Blogging appeared first on 1Digital® Agency.

The long and short of it is this: quality content will rank in time and generate views, whereas a thin, watery post that is structured according to SEO maxims will ultimately fall off the map. 

But a post that has good information and is structured properly? That is a thing of beauty. 

So if you got here looking for how to structure a blog post for best SEO results, here’s your primer. 

The Title 

While lots of ranking factors are important, if I had to assign a single most important one, I might say the blog title. 

This title is your one prime opportunity to let Google and search engines know exactly and succinctly what the purpose of the blog is. 

Shorter and to the point is better for SEO and probably for UX, too, so state your blog’s purpose as briefly and directly as you can.

If you have a target keyword in mind, include a perfect match of that in the title. If not, just be as concise as possible. 

Refer to the title of this post for inspiration. I took no poetic license. It won’t win me a Pulitzer Prize but “How to Structure a Blog Post for Best SEO Results” definitely sets a high bar for “what is this blog going to tell me about,” and there’s no arguing there. 

It just so happens that the title is a chance to get readers’ attention and vie for clicks, too, so keep that in mind. 

The Page Subsections 

Once you have a title squared away, try to break up your blog post according to digestible sections that are relevant to the subject matter, sort of like I’ve done here. 

You see, if you want to know how to structure a blog post for best SEO results, some things you’ll have to know how to do are how to optimize the title, page subsections, meta data, and a few other things. 

Now scroll through this post and see what my page subheaders are. See what I did there? You need to do the same thing. Break it out into steps if you can, and make each step its own subsection if you’re doing a how-to. 

One more thing: use header tags, and add them in manually if your page editor won’t do it for you. I mean <h2> and <h3> tags. Google scrapes pages looking for these as it indexes a page because it looks at the header tags for context relevant to the page. 

To Bullet or Not to Bullet 

Not every piece of content in the world lends itself to “bulletization,” and that’s just a fact. News articles, for instance, don’t generally yield good bullets. 

But a post like this? I could bullet the information in here. Let’s give it a go. Here’s the bulleted information for how to structure a blog post for best SEO results:

• Optimize your blog post title with exact match keywords

• Use H2 tags in your headers 

• Bullet information where possible

• Compress images and optimize with alt data

• Add keywords into your URL slug if possible when creating the page 

• Add a meta description for the blog after you write it 

• Add internal links from existing pages to the new post to boost authority 

• Answer as many user queries as possible, if they are relevant to the post subject matter 

Well, the proof is in the pudding there. This just happens to be a topic that can be summarized well through bullets, so it worked for me. It may for you, depending on what you’re writing about. 

Another thing: to a computer, bullets are code, and Google’s algorithm “understands” that bullets are used to concisely convey information. There’s a good chance that bulleted information increases the likelihood that your post will get a featured snippet, show up in the Google AI Overview, or in other search features. 

Image Optimization

Image optimization is another important area of blog structure that will impact performance, though it will mainly impact the post’s rankings in the “Image” section of the search results. 

This is something I covered fully in a recent post, “How to Get Images to Rank (Image Optimization Guide)”. Ultimately, it comes down to compressing images to increase page load speeds, and then adding alt text – plus a few other small things. 

Check that previous post for an easy to follow, step-by-step guide on getting images to rank, as this will impact SEO results. 

URL Optimization 

In my personal experience, this is probably the ranking factor with the most insignificant amount of pull when it comes to how to structure a blog post for best SEO results. Nonetheless, it is technically a ranking factor, so it behooves me to say a word or two on it.

For my own purposes, I generally just title blogs so that the URL slug is whatever the blog post title is. If your post title is optimized, your URL slug will then automatically be optimized, too, especially if you’re using WordPress. 

If your editor lets you make granular adjustments to the page URL slug, make sure you customize them before the page goes live, because if you change the URL slug ex post facto, then anywhere there’s a link on the web to that post, you just created a 404 on your website – and that is not good for SEO.

Meta Descriptions 

Meta descriptions, like URL slugs, are not a huge deal, and Google will automatically generate them from the text on the page if you haven’t specifically written and assigned one.

With that said, meta descriptions are a small ranking signal and they can affect click-through rates, so it’s in your best interest to write your own, include any keywords for which you want the page to rank, and say something to entice any viewers to click and read. 

A Note on Internal Linking

You may have heard it said 1000 times that links are important for SEO. Well, it’s true, and if you’re looking for how to structure a blog post for SEO results I have a hack that can help get your new post to show up in the search engine results pages faster than it would have otherwise. 

If you’re posting on a domain where you have editor access, and other posts you’ve already published, include a link from one of your posts that’s already ranking, so that it sends traffic to this new page. 

A link from an old performer to a new post tells search engines like Google that a “respectable” piece of content views a “new” piece of content as an authority, and may get it to show up higher in the SERPs than it would without the link. No need to thank me!

The Use of Bolding

Way back when (like 6 years ago, an eternity in digital marketing) when Google’s algorithm was a much simpler thing, SEO experts used to bold keywords and important search terms in their copy. 

Google would see that bold tag, go straight to that phrase, and then see that the keyword was embedded in it. That was like a double whammy (in a good way) and Google would be like “Wow, this page is really an authority on this keyword, better put it right at the top of the SERPs.”

Over time, this practice has fallen off as SEO “experts” have increasingly relied on this tactic to get copy to rank, which has resulted in a net increase of nonsense on the internet. And now, today, bolding doesn’t really matter as much as it used to. 

But it doesn’t hurt, either. What I did there was bold a piece of important information that, even though it doesn’t contain any important target keywords, is relevant to the query posed by this section. 

You may also notice that I bolded my bullets, above. It adds a little bit of emphasis, which doesn’t hurt and might help. It certainly affects the user experience, and arrests attention, and since time on page is officially a ranking signal, getting users to stop and stare doesn’t hurt me, it does help. 

So the takeaway here is that bolding keywords can’t be relied on as a strategy in its own right to get a piece of content to rank, but using bolding sparingly to emphasize important nuggets of information can be beneficial to blog structure. Notice that part is also bolded. So take that for what it’s worth. 

Large Paragraphs or Single Sentences?

A debate has been raging in SEO central since time immemorial: is it better to write walls of text or publish really short, one-sentence “paragraphs.” 

Honestly, it really depends. 

If you’re writing a study and publishing it to a scientific journal, you definitely want to follow accepted guidelines that generally dictate that one paragraph should propose and answer a single, small thesis. You can’t do that in one sentence. 

At the same time, we are writing for people to read what we publish. Most readers have short attention spans and skim, rather than read, entirely articles. 

It is this latter part that makes “short and sweet” paragraph structure appealing to search engines. 

Really, consider your audience. If you’re writing a recipe or a fashion listicle, keep it short. If you’re submitting to an accredited news organization or a medical journal, follow MLA or APA guidelines for paragraph structure, or whichever else applies to your publisher. 

Long or Short?

Another serious debate in the world of SEO has been whether or not long, exhaustive articles, or short nuggets of information were better. 

The answer is yes. 

I mean to say, they’re both excellent. What matters here is search intent. 

If a user looks up a post on “how to tie shoelaces” a 500-word post with pictures and captions is likely going to outperform a 10,000 word behemoth of an article that not only covers how to tie laces but also every different pattern and profile of boot and shoe. 

On the flipside, if you look up a “guide to the different styles of dress shoes” you’re probably going to get a lot of long posts in the search results. 

Again, it’s all about what people are looking for. There are some short posts that rank very well, and also many long ones. The only right answer here is this: think about the information relevant to your target audience, cover it thoroughly, and be done. 

If that requires 400 words, that’s all you need, seriously. But if you end up with a 7,000 word banger, that’s also good, as long as there’s no fluff. 

Blogs (or Other Content Creation) as an Immutable Component of Effective SEO

At the end of the day, if I had to give suggestions this granular for technical SEO, I’d pull my hair out. That’s only partly because I’m a copywriter. The main reason is that content is the definitive pillar of SEO. 

I can say confidently, and without exaggeration, that I’ve seen websites with a domain authority of zero hit page one with optimized content alone – without any technical SEO, without any backlink strategy, and without any keyword research. 

That is how important content is, and why it’s so important to understand what you need to do in order to get a blog (or other page) to rank organically. If you can, everything else related to search engine optimization will fall into place.

The post How to Structure a Blog Post for Best SEO Results appeared first on 1Digital® Agency.

So, how does one crack the code? It’s part strategy, part timing, and part embracing the chaos.

Social Virality Can Make or Break Your Brand

One second, you’re a well-kept industry secret. Next, influencers are tagging your brand, customers are filling up their carts, and your DMs are flooded with inquiries. That’s the power of virality—as explained in this book by Raymond L.M. Lee—exposure that scales your brand’s visibility instantly.

But before picturing yourself swimming in orders, let’s be real: virality is a double-edged sword. If your content isn’t optimized to keep people engaged, you’ll be forgotten faster than a trending audio clip from three weeks ago.

The brands winning on TikTok and Instagram aren’t just lucky; they’re deliberate. They know how to go viral on social media in 2025 because they’ve mastered the psychology behind attention-grabbing content and adapted to what the algorithm rewards.

Boosted Posts vs. Ads: Which One Gets You Viral Faster?

Everyone loves organic reach—until they realize it’s like winning the lottery. Boosting posts is like throwing a few dollars into a wishing well and hoping for a miracle, whereas running an ad campaign lets you control who sees your content. But boosted posts vs. ads—which one actually increases your chances of going viral?

• Boosted posts: Great for engagement, but they don’t give you much targeting power beyond ‘people who might like this.’
• Ads: With proper audience targeting, ads can create momentum. A viral-worthy post combined with ad spend can push you past the tipping point.

If you want virality, a mix of organic and paid strategies is the way to go. Put your viral-ready content in front of the right people, and let them do the heavy lifting by engaging, sharing, and spreading the hype.

The Best Practices for How to Go Viral on Social Media in 2025

Virality isn’t magic—it’s a science. And TikTok and Instagram are leading the charge. If you’re still posting generic content, expecting miracles, it’s time to rethink your approach.

1. Repurpose Popular Memes for Your Niche

The internet loves a good meme. But instead of recycling what’s already viral, brands winning in 2025 are taking trending memes and making them hyper-relevant to their niche. Custom video memes with relatable captions? That’s free real estate for engagement.

2. Leverage Photo Carousels Like a Pro

TikTok is pushing photo posts harder than ever—every two out of eight posts on the For You Page are now static images. If you haven’t started posting carousel-style content, you’re missing out on a ridiculous amount of visibility.

3. Post What’s Already Winning

Don’t reinvent the wheel. If a post has racked up over 100k views in the last 24 hours, it’s got viral potential. Recreate it with your own spin, and let the trend do the work for you.

4. Apply Viral Visual Hooks That Keep People Watching

The first few seconds determine whether someone scrolls past or sticks around. These viral hooks make people stay:

4.a. The Giant Stomp: A stomping motion toward the camera, creating a seamless transition into the next clip.

• Why It Works: The large, sudden movement captures attention instantly, breaking the monotony of static scrolling. The stomp creates a sense of urgency and dominance, making viewers instinctively watch what happens next.
• How to Use It: Start your video with a bold, exaggerated step into the frame or toward the camera. Fashion brands can use this to reveal a new outfit, transitioning from casual wear to a full glam look in one confident move.

4.b. The Water Spill: A deliberate spill of water, coffee, or another liquid onto a document or surface, leading to a zoom-in transition that reveals a short CTA, an ad, or a promotional message.

• Why It Works: The unexpected spill creates an instant “oh no” reaction, making viewers curious about the outcome. The abrupt movement also resets their attention span, preventing them from swiping away.
• How to Use It: For fashion eCommerce, this could reveal a flash sale on trending pieces. For tech or gadgets, the transition could showcase a waterproof product. Knowing how to go viral on social media in 2025 means using interactive moments like these to turn a split-second mishap into a conversion opportunity.

4.c. The Paper Step: A simple stepping motion onto a piece of paper with an initial message (e.g., “Guess what?”), followed by a transition as the foot steps away, revealing another message like “80% off this weekend!”

• Why It Works: This method builds suspense while keeping the transition clean and visually satisfying. Viewers are naturally drawn to text-based cues, increasing engagement.
• How to Use It: In fashion marketing, stepping on a note could tease a new collection drop. For service-based industries, it could reveal limited-time offers. If brands want to learn how to go viral on social media in 2025, they need to use hooks that create curiosity and deliver the punchline immediately.

4.d. The Clap Reveal: A video starts with hands clapping together, and when they stretch out, they reveal a crumpled paper that unfolds to show a CTA or a promotional offer.

• Why It Works: The combination of sound and motion holds attention, while the reveal creates a moment of visual satisfaction. The clap acts as a natural cue for change, making the transition seamless.
• How to Use It: Fashion eCommerce brands can use this to introduce a new product launch. Fitness brands can reveal a motivational message or challenge. If businesses want to know how to go viral on social media in 2025, they need to embrace tactile, satisfying hooks that make the audience stay and absorb the message.

4.e. The Sitting Down Hook: Instead of chaotic movement, this technique involves sitting down on camera in a relaxed yet deliberate manner, signaling to the audience that something important is coming.

• Why It Works: The act of sitting subconsciously tells viewers to settle in and pay attention. Unlike rapid movements that might cause some to disengage, this hook invites them to stay longer.
• How to Use It: Fashion brands can use this for styling breakdowns, while tech companies can use it for explainer videos. If content creators want to learn how to go viral on social media in 2025, they need to experiment with hooks that set the right tone for their messaging without forcing unnecessary action.

5. Ask a Question… Then Leave Them Hanging

Curiosity kills the scroll. Tease a question but don’t give the answer right away—let the comments go wild with guesses, debates, and opinions.

6. Edit Like a Hyperactive Squirrel

Fast cuts, sharp transitions, and punchy overlays keep modern audiences hooked. If your content drags, they’re gone. Keep it snappy.

7. Tell a Story, but Make It Entertaining

People love a narrative, but they love a dramatic, emotionally charged, or hilarious one even more. A good story format makes viewers stick around until the very end.

8. Post at the Right Time (Because Timing Is Everything)

There’s no universal best time to post, but knowing when your audience is most active makes a difference. Study your analytics. If your posts are going live when your audience is asleep, you’re handing your engagement to your competitors.

9. Hashtag Like a Strategist, Not a Hashtag Stuffer

• Broad hashtags (#fashion, #style): Gets mass exposure but heavy competition.
• Trending hashtags (#trendingnow, #ootd2025): Short bursts of traffic.
• Niche-specific hashtags (#sustainablefashion, #handmadewithlove): Less competition, highly targeted audience.

A mix of all three is the golden ratio.

10. Make It Loop (Because One View Isn’t Enough)

If your video seamlessly loops, viewers won’t even realize they’ve watched it twice (or three times). The more replays, the more the algorithm pushes it.

What Not to Do If You Want to Go Viral on Social Media

Some brands sabotage their own content before it even gets a chance. Avoid these pitfalls:

1. Posting without purpose. If your content doesn’t spark an emotion—laughing, curiosity, shock—it’s not viral material.
2. Ignoring trends. If you’re too ‘original,’ you might just be invisible.
3. Slow pacing. If it takes 10 seconds to get to the point, it’s already too late.
4. Ignoring comments. Engagement drives virality. If you’re not responding to comments, you’re wasting momentum.
5. Over-branding. Hard sells don’t go viral. Subtle branding does.

Figuring out how to go viral on social media in 2025 isn’t about luck—it’s about playing the game smarter. The brands that get it will be the ones flooding feeds with share-worthy content, while the rest wonder why their perfectly curated posts are collecting dust.

Which side of the algorithm will you be on?

The post How to Go Viral on Social Media in 2025 Without Losing Your Mind appeared first on 1Digital® Agency.

While this particular client is not laboring under the restrictions of some of our other clients that cannot leverage paid search or social marketing to their advantage, there were unique hurdles to clear here. 

Here’s how we did it and what the aftereffects were. 

The Client and Industry

This client is one that specializes in selling high-end, luxury fashion items – notably, dresses to be used for memorable occasions like high school homecoming, cotillion, and promenade dances. 

They are expensive, unique, and subject to the whims and vagaries of the fashion market. What’s popular one season might experience an even more meteoric rise the next – or it might fall out of common parlance like a byword. 

While there might be plenty of search volume associated with a particular keyword or fashion trend, what’s in this month might be wiped off the map next – which presents unique challenges for eCommerce SEO.

The thing about SEO is that it usually takes a long time, a year or more, to start generating appreciable results. The problem there is how to identify keywords and search terms that will be popular – or are more likely to be popular – in a year’s time?

That is – how do we find the evergreen keywords? In an industry like this, there are precious few. 

Despite the lack of technical challenges in this industry, the unique circumstances surrounding the industry made it particularly difficult to settle on a coherent fashion SEO strategy. 

The two keys to success here were keyword research and the copy.

Special Considerations 

The strategy we ultimately settled on was one that was custom tailored for this client and its unique considerations. 

Namely, we bifurcated our strategy to create two main larger groups of target keywords. One large group consisted of high-volume, short-tail keywords that should in theory be evergreen – even in the fashion industry. 

The other was much more closely targeted and aligned with specific fashion trends and even fads. This approach enabled us to create a unique cultivated approach that would leverage the long-term benefits of SEO in multiple ways, despite the inherent risks associated with shifting consumer preferences. 

Here’s why. 

The one cohort of search terms and keywords was sufficiently broad that, even if and when trends shift, it will still bring them visibility for those general clusters, expressly because of their nonspecificity. 

For instance – take the keywords “prom dresses” and “evening gowns.” These two keywords are non-targeted according to trend, only according to event. This enabled us to build authority for this client for those event-related keywords without getting too specific. 

They’re also general enough that they offer us the flexibility to use those keywords in much more specific pieces that actually do follow the current trends. 

Presumably, “prom dresses” and “evening gowns” will still be in demand in five or even ten years, even when the trends shift – and this approach has enabled us to position this client with perfect precision. 

The other prong of this strategy was one that focused on much more targeted search terms – like “red prom dresses” and “Cinderella prom dresses.” It’s a lot riskier and the volume associated with these keywords could shift dramatically from month to month, but it’s a winning approach nonetheless. 

Let’s say we hit the mark and red prom dresses are popular this year (or next year). By leveraging content focusing on those keywords, the client will be perfectly positioned, and get the visibility and traffic right when they need it. 

Now let’s say that keyword flops this year and for the next few. At some point, red prom dresses will be back in – and at that point, the client will have all the authority they need, plus historical content, to compete for it.

So it’s basically a win-win, even though it’s a very long-term strategy that isn’t guaranteed to bear fruit in the short term. Either way, it worked, as substantiated by increases in organic metrics. 

The Role of Targeted and Optimized Content 

Secondary to the bifurcated keyword strategy aforementioned was the role of high-quality, engaging content in this campaign. 

Our copywriters had to take some time to get familiar with the client’s vertical and then compare notes with the copy being published by other industry competitors, especially those with high organic rankings for the desired target keywords.

From there they could back-form a content strategy that would outperform the best work of their competitors, outpacing their visibility in the search engines. 

Without giving away any secrets about the topics and trends they covered in the content stream for this campaign, suffice it to say that standard “SEO” copy would not cut it. 

This copy had to be more akin to content marketing copy that was specifically optimized not only for the user experience but also according to SEO best practices. 

Addressing popular trends in prom styles and fashion, as well as trends in dress design, as they became ascendant, was the only way to generate authority, and therefore visibility, for this client. 

Which is precisely what our copywriters did – and in time, the results showed. 

The Results 

Probably the best indicator of success for this client has been the positive movements in some of their target keywords, as you can see below. 

Many of their target keywords, as you can see, are in the page one, spot one position, which is largely the cumulative result over the better part of the last two years.

Google Search Console also tells a compelling tale. While we can’t see back all the way to the beginning of the campaign (GSC only lets you look back 16 months), you can see that there has been positive growth in both impressions and clicks over that time period, particularly in the latter few months. 

This is even more considerable when you weigh the reason for it; this is a seasonal spike directly associated with the prom-related keywords we’ve made targets for this campaign. The spike is not aberrant; it is by design. 

All of this is to suggest that, in a word, our industry-specific fashion SEO services are highly effective when paired with a unique strategy that is tailored to meet the needs of the client in question.

Industry-Focused SEO Services That Perform 

These are the sorts of results that data-driven, strategic eCommerce SEO services deliver for clients, even though in extremely competitive industries. If you’re operating in the fashion industry and are wondering how SEO services can benefit your business, get in touch with our SEO experts for more information. 

The post Fashion SEO and Organic Successes: A Case Study appeared first on 1Digital® Agency.

But mostly, I’ve learned about copywriting; what works and what doesn’t work, and how to get my work to perform. The vast, overwhelming majority of my work gets posted to websites with low domain authority scores that don’t focus on the UX afforded by the blogs. 

Which means the work rests squarely on me to generate traffic for those blogs. I need to find the keywords, search terms, and topics that are associated with genuine interest, convince Google to index and rank those posts favorably, and then, to get a live reader to click on my result and actually read the post. 

Sometimes it flops. And sometimes I write a post so good it gets thousands, sometimes tens of thousands, of views per month. 

Here’s just about every little thing – call them copywriting hacks, if you will – that I’ve learned about how to get content to rank and get readers to show interest in my writing. 

Forget What You’ve Heard About AI 

AI is increasingly being leveraged by digital marketers, as well as by mediocre copywriters, because it is allegedly a panacea for all of creation’s woes. 

It is not. Granted, I have used and benefited from AI in the past but I have still not encountered a model that is effective at drafting copy that will perform. 

What AI does well is formatting; you can ask it to structure a blog and it will knock it out of the park. What it fails to do is get the information right. 

The problem, so far as I can see it, has nothing to do with “tone,” or “warmth,” although those are things commonly cited as issues with AI. Quite the contrary, large language models are becoming increasingly and convincingly realistic.

The issue is that it hallucinates. I’ve asked AI some pretty basic questions and been downright alarmed at how factually inaccurate the outputs have been. 

When we’re talking in generalities, this is not a big deal notwithstanding the fact that increased reliance on the outputs of AI models is probably going to bring down the collective intelligence of our species – but once we get to specifics, the issue is much broader, and much more serious. 

See, the majority of writing I do, I do for clients in the outdoor sphere. I have to furnish real information about shooting and fishing and outdoor sports in general. I simply can’t use AI for these things because (for whatever reason) it doesn’t give me accurate answers. 

I tell you the same thing. If you want your copywriting to rise above the rest of the average results in the search engine pages, write it yourself, the old fashioned way. 

Here, let’s put it this way. If you’re reading this post because you found it in the search engine results pages, that should substantiate my cautions against AI. 

I did not use AI at all for this post; not for keyword research, not for formatting, and certainly not for generative copy. 

Yet you, dear reader, found me in the search results and presumably are reading anyway. If that is not proof of my claim, I can say no more. 

The Value of Specificity  

Suppose you want to write a blog about – copywriting hacks. 

You need to give specific, actionable advice. Don’t speak in platitudes or generalities. You want to avoid telling people things they either already know in the backs of their minds or could figure out through minimal deduction. 

For instance, I’m not here to tell you that your copy needs to be personable and should be free of grammatical errors. Perhaps you weren’t actively thinking about that but even a little bit of cogitation would have brought you to that conclusion, with no help from me or anyone, else for that matter.

Taking this a step further, you need to actually write about something people need to know about and then tell them something they don’t know. 

So, for instance, let’s just say you wanted to teach your readers how to…clean a pair of leather boots. We’ll keep this in my wheelhouse since I specialize in writing about outdoor sports. 

I could tell you to brush your boots off and store them somewhere clean and dry. That’s true but it’s also kind of common sense. That means it’s probably going to be in every other article on the same topics. 

But, did you know that you should unlace your boots and meticulously clean out the tongue, where debris can hide? 

Did you know that if your boots are wet you should never place them next to a heat source like a furnace or a fire, which will dry the leather out too aggressively, and which can cause it to crack? 

Did you know that leather periodically needs not just to be cleaned, but conditioned with an oil like neatsfoot, which fills the leather’s pores, driving out water and keeping the leather fibers supple, so they don’t warp or crack? 

And did you know that compound neatsfoot oil should be avoided because it can be damaging not to the leather, but to the threads that hold the whole boot together? 

I could go on but I think you get my point. Whatever you’re writing about, make sure you are specific and carefully detail your observations. The more thorough you are in your exposition and explanation, the better your copy will perform organically, in the wilds of the internet. 

Understand Your Audience 

I won’t harp on this one too much because it’s a generality and I told you to avoid those. I will say a few words however since it is important to know your audience even though that’s sort of common sense. 

It’s often been said that an “SEO copywriter” can write about any industry, without any specific expertise. 

That is, lamentably, and categorically, true. I can write about theoretical physics or ballet, and I can structure that article according to best-practices for content marketing or SEO. What I can’t do is pass convincingly as though I know what I’m talking about – even if my research is good. 

Let me see if I can find an example. Take the following post on fly fishing basics. Here is an excerpt from this:

“These flies can be found in any specialty store in thousands of models. Knowing the right one to buy is related to the fish you are trying to catch and the type of water you are fishing.”

There are a few issues with this. One is that the writer calls fly patterns “models.” Anyone that knows a 3 weight from 5 weight will know that that terminology is staccato and, while not technically wrong, jarringly off-putting. 

Digging further, we have:

“Fishing freshwater fly requires you standing in the water, mostly in waders casting your rod in a way that imitates a dancing fly on the surface of the water.”

I’m not sure if I’ve ever read a worse, though technically not inaccurate, categorization of fly fishing. You most certainly do not need to wade in order to fly fish, and in some instances, it might be advisable not to do so – for instance, if you want to avoid spooking wary or skittish fish. 

Secondly, the manner of your casting, and the techniques you employ while doing so, have utterly less than nothing to do with the action of the fly once it hits the water. You cast to present (or place) the fly – what you do after is what gives the fly action. 

Anyway, I don’t want to get too deep into beating up a writer I do not know and probably never will. I’m just making a very important point that I hope you understand: if you want to understand your audience, you will need to do more than 5 minutes, or even an hour, of research. 

Here, let’s take a slightly different approach with a stock image that I found:

Look closely that image, and you’ll see that the “fisherman” in it is using a massive, conventional big game reel. Those reels are reserved for fighting the biggest and strongest of fish – sturgeon, tuna, swordfish, sharks, and species like that.

I don’t know what that guy in that image is doing on that little creek, but I know what he isn’t doing: fishing. To make matters worse, he has the reel basically inverted. It’s literally upside down. That’s the icing on the cake.

So you can see, lack of authority in a vertical doesn’t just come across in copywriting. Photographers are guilty of it too, and a photograph that doesn’t understand his or her audience will take glaringly unconvincing, even cringey, photos, like the one above.

Truth is, there is no substitute for experience, and this alone is the single best way to become a good copywriter. Know what you’re talking about; that’s how you’ll know your audience. 

Don’t Get Too Hung Up on Keywords

Let me be clear: keywords are important. They are still the single most important (and primary) way that Google determines whether to index a page and where to put it. That’s just the nature of the beast. 

But if you write something so damn good that readers find it, stay on the page, and even, dare I say, link to it, Google will get a lot more flexible with what it indexes that page for and where it places it in the rankings. 

Point is, if what you write is really good, it may eventually rank for keywords that aren’t even directly present in the article – or at the very least, which don’t appear in it as an exact match. 

Don’t get me wrong. Focusing on keywords is a good way to get started and it will help you build authority. But once you have a bunch of posts ranking on a domain, you can start to lay off the SEO-stringency a little bit. Write about what you want your readers to know about and what you know will provide interested readers with value. 

If you can do that, that post will most likely get indexed, most likely be ranked favorably, and if found, will more than likely generate positive interaction metrics like a high CTR and time on page. 

Here’s another proof-is-in-the-pudding moment. You found this post in the organic search results, right? I did no keyword research for it. Let that be a lesson.

Post Structure Matters 

Keywords don’t matter that much. Post structure does. 

What I mean, specifically, is that the way your post is laid out will have two big impacts. One is on how crawlers interact with it and thereby how it gets ranked, and the second is on actual user behavior. 

In the first instance, a post that is laid out appropriately, sectioned off with headers that break up all the relevant sections, Google and other search engines will look on it more favorably than one that is just a solid wall of text. 

Granted, a solid wall of text can still rank well, if it contains good information. But if you write in stream-of-consciousness, you will be fighting against the current. 

Secondly, breaking up your post into short, digestible sections (as I have done here) and according to subtopics, readers will find the whole thing more palatable, too. The chances are that some of them only landed on your post looking for one small specific thing you were writing about and will skip reading the whole thing just to home in on what they want and read that section. 

Breaking up your posts makes them friendly to skimmers and also makes it easier for readers to find the most relevant (or just the most interesting sections). 

Pose Questions, and Answer Them, in Headers 

On the topic of post structure, the single most important piece of actionable advice I can offer is this: take advantage of headers by making them into questions, and, where possible, answers. 

For instance, let’s say I wanted to write a post about how to get an article to show up in the search results. 

My title might be something like:

• How to get your post to rank in the search results.

It’s simple, straightforward, and structured like something someone would actually type into the Google search bar. 

Then, in that same post, I might have some of the following as subheaders: 

• Insert keywords in your H2s and H3s
• Answer common questions in the headers 
• Take questions from the people also ask section 
• Skyscrape the titles of the top 5 entries in the SERPs 

In each case, the header is offering a small bit of digestible and highly actionable information. Direct and succinct, they are all perfect in their own way. 

Know What Tools to Use for Inspiration 

You can learn from what posts are performing currently in the search engine results pages, whether you wrote them or not, to make your writing better. 

Here are a few ways to gain some inspiration:

• Look at the top several posts in the search engine results pages. Look at the title, the topic, then dive into the post and see what sorts of topics they’re covering and questions they’re answering. Use that information to fill out your post. This will increase its chances of ranking well. 
• Look at the People Also Ask section of the search results. This will show you what questions you need to answer in your post. Answer as many of these as possible to increase the chances that you show up. 
• Log into Facebook or Instagram and see what posts a company you follow has created. Consider taking the subject matter of a post that got a lot of attention on social media and reconfiguring it into a blog to increase the chances that it ranks well and gets attention. If it did well on social media there’s a good chance there’s buzz on search engines surrounding the topic. 
• Use tools like “Answer the Public” and other social listening tools that will give you some insight into the sorts of topics that are trending around search terms, as well as what questions people have. 
• Look up a keyword you want to write something about, find a forum entry that’s in the search results, and reverse engineer a long-form blog post or news article about what you see people talking about in the forum. It’s effectively guaranteed to be interesting information since people are talking about it of their own free will and volition.

These are just a few of the tools that you can use to come up with questions that you can then answer in your copy surrounding a topic cluster. 

Use Facts and Figures 

I can write an article about basically anything without including any facts or figures, but the more figures you can include, the more convincing your article will be because it will be inherently substantiated by data. Just make sure you understand the implications of the data you’re publishing because, as they say, figures lie and liars figure. 

Anywhere you can get away with including data, be sure to do so. It will benefit your writing and Google will be more likely to respect your post as an authority. 

Fall-Back on Proven Post Techniques and Formats 

Sometimes, you need to write something that you expect to perform and are just fresh out of ideas and creativity. As a copywriter I can sympathize. I pride myself on interest and proficiency but I’ve still been there. 

On those days, I just use what I know works. Here are some ideas you can put into practice that don’t take too much effort. 

• Create a list of FAQs and answer them all in sequence as thoroughly as you can. This is a proven format that offers a lot of value and has a good chance of generating a lot of visibility. 
• Create a listicle of “best of” products, practices or ideas.
• Write a how-to on some process; it could be basic and high-level or highly detailed and specific. The concept is a proven performer in both cases even though specific is usually better. 
• Write a Q&A on the topic. 
• Do a review of a specific product or technique relevant to the topic. 
• Write a checklist for people looking to get started with something relevant to the topic about which you want to write. 
• Write a high-level “Everything You Need to Know About…” type of guide. 

This is of course just a short list of ideas, but they are all low-hanging fruit and proven to work by results. 

Learn from Your Past Posts 

As a copywriter, maybe you don’t spend too much time in Google Analytics or Google Search Console. Let’s change that. 

These are arguably your two best tools as a copywriter, hands down. In them, you can see which of your posts is getting visibility, what it’s ranking for, what its average position is, and how many clicks it’s getting. 

Through Google Analytics, you can glean even more information, such as the number of sessions and how long people are spending on the page. If you write for eCommerce clients, as I do, you can even see through GA4 if the blog page has any conversion value. 

If you see that a post has no sessions and no time on page, well, little explanation is needed there. For some reason or other, it flopped. I hate to be the guy to tell you this, but you’re going to have posts like this. Don’t let it discourage you. 

On the flipside, Google Analytics will also show you which of your posts are top-performers, how people are landing on those pages, and how they’re interacting with the page once they get there. 

Filter by time on page or sessions, then see which blogs have the best user engagement metrics. Those blogs are performing for some reason or other – visit them and see what you wrote about (if you can’t remember) and then structure a new blog on a totally different topic, but using the same format or technique. 

You will find that you can write more and more effective blogs down the line by learning from which of your past entries did not perform – and which did. 

Leverage the Authority of Those Previous Posts 

Here’s a quick copywriting hack, and one that I won’t beat to death. If you have a post that is performing well and are planning on writing a post for that same domain, go into that previous post and embed a link in there to your new post once you get it posted. 

That will leverage the authority of a post that is already ranking, and ranking well, to transfer some authority to the nascent post in order to give it a leg up in the world. 

Just use this copywriting hack sparingly, because you don’t want to ruin the UX of an old but good post with a bunch of outbound links to new posts that readers might not be too interested in – yet, at least. 

Be Sparing with Outbound Links 

Last but not least, here’s one more copywriting hack – not quite a copywriting technique – to apply to your articles. 

You can use outbound links to increase the credibility of your post, but be very sparing with them, especially if you’re taking ideas from the post to which you intend to link. 

Google will see that and then will sort of see your post like a copy, even though it might not be. Therefore, use outbound links as little as possible because you want your post (not some other) to be the authority. 

By the way, this does not mean not to use outbound links. Just keep them to a minimum and use only where they will make your post better and more believable. 

Want More Copywriting Hacks from Yours Truly?

There you have some of the best copywriting hacks – if I can call them that – that I’ve learned in my time as a professional copywriter. All I can tell you is I’ve leaned on all of them at some point or other and they have definitely helped me produce copy that generates sessions, time on page, and leads for my clients. They can do the same for you. 

If you’re looking for more actionable information, check out: 

• How to Get Images to Rank
• How to Write to Get Featured in a Google AI Overview
• How Do Blogs Help SEO?
• Answering User Queries for Better SEO
• How Many Blog Posts Does It Take to Get Traffic?

Alternatively, you could get in touch with one of our SEO specialists and they may be able to help you out.

The post 12 Copywriting Hacks to Improve the Performance of Your Work appeared first on 1Digital® Agency.

The problem? The industry is shifting fast. Consumers are watching their budgets, global trade is all over the place, and the rise of dupes is making it harder than ever to stand out. If your marketing strategy isn’t up to speed, you’re going to be left behind.

So, what’s the fix? We’re breaking down the essentials of SEO, PPC, and social media strategies that fashion eCommerce brands need to stay ahead of. No fluff, no outdated advice—just practical strategies that actually work.

Why Fashion Marketing Is More Important Than Ever

Before we strut down the marketing runway, let’s talk numbers. According to Zippia global fashion industry was valued at $1.7 trillion in 2023, with the U.S. market alone accounting for about $343.70 billion. Standing out in such a saturated market takes more than just great designs—it demands savvy marketing.

On top of that, customer expectations are shifting. A 2023 study published in IEEE Access revealed that consumers want convenience, personalization, and fast delivery. If your website doesn’t tick those boxes, you might as well be selling last season’s leftovers.

SEO in Fashion Marketing

Search Engine Optimization (SEO) is like the foundation of a timeless outfit—not always visible, but absolutely essential. Unlike short-term strategies like PPC and social media advertising, SEO in fashion marketing offers sustainable growth by improving your website’s search engine rankings. If your fashion brand isn’t ranking on search engines, you’re practically invisible to potential customers. Here’s how to change that.

Make Your Website a Digital Showroom

Stuck on a website that’s so disorganized it makes a hoarder’s garage look like a minimalist dream? It’s a digital disaster. And nobody, nobody, has time for that.

Ladivine, however, gets it. Their site? Intuitive navigation. Crystal-clear product categories. And visuals so good, you’ll practically feel the fabric. It’s so seamless, it’s almost criminal.

Dress Your Content in Relevant Keywords

Fashion eCommerce is all about being seen, and that means knowing how to use keywords. Andrea & Leo Couture strategically integrates relevant keywords throughout its site without making it feel like a robot wrote their content.

Keyword stuffing? That’s as outdated as low-rise jeans.

Start Blogging (Because Google Loves Fresh Content)

A well-written blog can drive traffic, establish your brand as an authority, and improve your SEO rankings. Ladivine’s blog is an excellent example—it showcases fashion tips, trends, and styling advice.

Blogging isn’t just about writing; it’s about building a community around your brand.

PPC in Fashion Marketing

Pay-Per-Click (PPC) advertising in fashion eCommerce is a powerful tool to enhance brand visibility and drive sales. However, with consumers often bypassing ads and industries facing stiff competition, achieving a significant return on investment can be challenging.

A strategic, multi-faceted approach to PPC management is essential for success. If you’re not investing in targeted ads, you’re missing out on a massive opportunity.

Gear Up with Artificial Intelligence

Artificial Intelligence (AI) is redefining PPC efficiency.

AI-driven campaigns analyze user behavior, identify high-converting keywords, and adjust bidding strategies in real-time. It’s like having a 24/7 strategist that ensures your ads are reaching the right people at the right moment—maximizing returns while slashing unnecessary ad spend.

Stunning Imagery and Captivating Videos

Fashion marketing is a visual-first game. High-resolution images and dynamic videos don’t just grab attention—they stop the scroll.

If your PPC ads rely on text alone, you’re wasting ad spend. Strong visuals don’t just complement your campaign—they define its success.

Tailor Your Ads Like a Bespoke Suit

One-size-fits-all advertising is a thing of the past.

Hyper-personalized PPC campaigns leverage user data to serve highly relevant ads—based on browsing history, past purchases, and real-time engagement. It’s the digital equivalent of offering a tailored couture experience instead of a mass-produced fast-fashion piece.

Social Media in Fashion Marketing

Social media advertising is the digital equivalent of a high-energy fashion show—it’s where trends emerge, brands capture attention, and direct engagement leads to sales. Simply posting sporadically won’t cut it.

A strong strategy means understanding your audience, maintaining a consistent posting schedule, leveraging trending formats like short-form videos and interactive stories, and engaging with followers through comments and direct messages. The goal isn’t just to be seen but to create a community around your brand—one that actively interacts with and trusts your content.

Word-of-Mouth, But Make It Fashion

Consumers are more likely to purchase a product when they see it endorsed by someone they admire and follow. Unlike traditional ads, influencer partnerships feel more organic, making them less likely to be ignored.

Influencers create engaging content, such as Instagram Reels, TikTok videos, or in-depth YouTube reviews, that seamlessly integrates your products into their lifestyle. This helps your brand reach highly targeted audiences who already trust the influencer’s recommendations.

Because Organic Reach Isn’t What It Used to Be

Social media isn’t a free-for-all anymore—pay-to-play is the new norm. Algorithms prioritize paid content, making organic reach nearly obsolete.

Targeted PPC campaigns on Instagram, Facebook, and TikTok ensure your brand gets seen by the right audience at the right time. It’s not about throwing money at ads; it’s about strategic placements, compelling visuals, and laser-focused targeting that turn impressions into sales.

Product Placements in Blogs

A well-placed mention in a respected fashion blog is more than just exposure—it’s an endorsement. Readers trust editorial content over direct ads, making it a seamless way to introduce your brand without being intrusive.

Unlike traditional marketing, blog features drive long-term traffic and strengthen brand credibility. The best part? A single well-written post can continue attracting new customers for months, even years.

Fashion Marketing in 2025: The Road Ahead

The fashion industry isn’t getting any easier to navigate, but with the right marketing strategies, your brand can still thrive. SEO, PPC, and social media aren’t just buzzwords—they’re essential tools for success. Fashion eCommerce is a competitive space, but with smart marketing, your brand won’t just survive—it’ll steal the spotlight.

The post Fashion Marketing That Actually Sells: SEO, PPC, and Social Media Done Right appeared first on 1Digital® Agency.

Digital marketing copywriters all publish these blogs at (or near) the beginning of the year to take advantage of the spike in traffic regarding that query that inevitably floods ye olde Google every New Year. 

And every year, the answer is the same. No, SEO is not dead. Nor will it ever be as long as people are using search engines. It just changes. 

Now, this blog will answer a separate but related question that has a lot more substance behind it. 

Is affiliate marketing dead? Like, officially? 

Well, not quite, but there’s a bit more nuance here than there is with SEO, specifically because of some recent Google updates. So let’s unpack it all. 

Let’s Walk Before We Run: What Is Affiliate Marketing?

In a nutshell, affiliate marketing is a performance-based marketing strategy wherein a third-party promotes a product or service in exchange for a commission. 

So, let’s say I was a blogger and on my website I promoted 1Digital^Ⓡ Agency’s SEO services. If any leads signed up for those SEO services through my website, and I earned a cut of the revenue, that would be considered affiliate marketing. 

Most often, affiliate marketing consists of a website or an influencer promoting products and services through affiliate links. These links have a special tracking code, and when a user converts through them, the publisher of the links earns a small commission. 

There are other forms of affiliate marketing, but at its most basic, that right there is what it is. 

Now, something changed with Google’s algorithm recently that has dropped the hammer on this bread-and-butter of affiliate marketing which has some digital marketing savants panicking. 

So, Is Affiliate Marketing Dead?

Well, first let’s look at some stats. Global affiliate marketing spend has more than doubled since 2014. Interest in affiliate marketing has more than doubled since 2020.

To cap that, more than 80% of brands in the world have, in some form or other, affiliate marketing programs running.

Why then, is there such a trending search for “is affiliate marketing dead?”

The reason has to do with recent Google algorithm updates. 

You see, over the past year, many affiliate marketing websites have seen their traffic tank by 50% or more as a result of updates that prioritize the quality of content over the initiative to sell products through affiliate marketing. 

As a result, websites that exist solely for the purpose of affiliate marketing have been falling by the wayside. Herein lies the problem, not affiliate marketing itself.

The unfortunate truth is that websites that exist solely to sell affiliate links so they can serve as a revenue funnel are invariably not going to produce a quality user experience. 

If you didn’t notice, Google has been increasingly, and unapologetically, prioritizing the quality of content that shows up in the search results. This is why in the past year there have been serious consequences for those that use AI, generative content, and of course those who produce content solely for the purpose of affiliate marketing. 

Take this blog for instance. My only purpose here is to educate you, dear reader, on affiliate marketing and whether or not it is still viable (albeit in a very cursory fashion). I am not trying to sell link space or earn a commission from anything. 

I consider my job well done if you leave this page with a better understanding of why the quality of the user experience is more important (from Google’s perspective), and not if you buy anything. 

Therein lies the difference between this content and the content that exists on a website whose sole purpose is affiliate marketing.

The concept of websites that exist solely for affiliate marketing (and they do exist) is patently disingenuous. If they can produce a high-quality UX, that’s good. If not, that’s just as well. What matters to them is that you buy whatever it is that they’re promoting. 

Now, when you go onto an eCommerce website, you know what the deal is. There’s no smoke and mirrors there. They exist by selling online and that’s why they’re there. But when you’re on a blog or a forum, you’re there to learn, not necessarily to make a purchase, and that’s where the crackdown comes in. 

But there is a caveat, because this is not a blanket eschewal of affiliate marketing. As I stated, both interest and investment in affiliate marketing have only grown over the last ten years. 

So it’s alive and well. You just need to be smart about it. 

How It’s Changing 

It’s like this. If you want to run an affiliate marketing website, and be the one earning commission, you need to put the quality of content first and the links second. 

That is, you can’t just promote a product because a seller is offering you a big cut. You need to promote only quality products that you can personally vouch for. Put another way, if you wouldn’t buy it, don’t become an affiliate for it. 

Don’t even go about it with the mindset that you want to do affiliate marketing. Make useful information your product, and the product a secondary product, if that makes any sense. There will be more than enough opportunities to review and recommend products organically, and those represent the best opportunities for affiliate marketing. 

So if you run a blog or a website, make sure that the quality of your recommendations is more important than whatever the recommendations are themselves. 

On the other side of the coin, if you’re an eCommerce merchant considering soliciting an affiliate or launching your own affiliate marketing program, be picky about who you choose to do your marketing. Low-quality affiliate sites will end up costing you more than you make. 

Other things also help the success of affiliate marketing programs. For instance, if you are a subject matter expert, have a lot of experience in a specific vertical, or are very passionate about a specific group of products (or a niche) then you make a good candidate for an affiliate. 

Just be aware of a few things. No matter what, affiliate marketing done right takes a lot of time, and on top of that, there is a lot of competition for affiliate marketers. 

If you can commit to the time it takes to get started and generate results, and all of the work involved in soliciting affiliates and publishing all that content, then affiliate marketing is not only not dead, but it might be a fit for your skillset. 

Pursue Other Digital Marketing Channels 

For some eCommerce ventures (and marketers) affiliate marketing (though it is not dead) is not really a good fit. 

For others, more conventional marketing channels, like PPC, eCommerce SEO, and paid and organic social media management will offer a more reliable return, with less risk. Other potential channels include content marketing (one of the best, and one that can be leveraged in some instances as an affiliate channel) as well as email marketing, along with influencer marketing (which can also be leveraged as affiliate marketing in some instances). 

Either way, there are many options and most are open to the majority of eCommerce merchants. You just need to determine which ones will work for you and be smart about it. So what if affiliate marketing doesn’t? There are plenty that do. 

The post Is Affiliate Marketing Dead? appeared first on 1Digital® Agency.

For some in digital marketing, specifically SEO, AI has been touted as the savior. In some ways, content is the most important pillar of SEO, and it certainly is the pillar on which authority and credibility both firmly rest. 

AI has promised to automate the entire content process, from keyword research to copy generation and optimization. It has promised to produce better outputs and cut costs across the board.

Except it hasn’t. Well, it may cut costs, but it doesn’t produce better outputs. In fact, it produces far, far worse outputs than I even thought were possible. 

I wouldn’t believe some of these things if I hadn’t seen them firsthand.  

The Broader Problem

Before I launch completely into my full-bore anti-AI spiel, allow me to frame the issue with some real world facts. 

Feast your eyes on the following article about the use of AI in litigation. Yes. It really happened. Real, actual, barred lawyers asked ChatGPT to prepare a brief for a legal proceeding. But it gets better. ChatGPT made up legal precedents. And then a real, actual lawyer who went to law school presented them in court before a judge. 

Dear reader, it did not go well. 

This is only one instance of many. There are so many of them I could actually probably write an entire article on the cringe-inducing, jaw-dropping things that AI models are churning out for people – even when presented with reasonable prompts. 

Here are some a few of them: 

• Google’s AI insisted that Kenya does not start with the letter “K.”
• It seems to think gasoline can be used in some recipes.
• Did you know that bathing with a toaster can wash away stress? (Disclaimer: do not attempt.) 

And let’s not forget when Bard publicly, before perhaps thousands of people, erroneously claimed that the first picture of an exoplanet was taken by the James Webb Space Telescope. (It wasn’t.)

Forgivable, no?

Not to me, and not to any who seek the truth, which appears to be an increasingly difficult thing to find nowadays. 

Which is actually my first reason that you should not use AI in SEO.

Reason 1: L-AI to Me 

The reason content is such an important pillar of SEO is because content contains information. This is the crux of SEO, the foundation on which the entire edifice rests. If the content be corrupt, the whole structure be a poison tree.

Err, I mean, if you have false information on your website, your SEO score will slide over time. 

Now, as I have demonstrated already, AI is critically bad at presenting information and often gets it wrong. In some instances it apparently blatantly makes things up. 

But I have better examples. I literally just asked one of the free versions of AI for some good winter tactics for fishing for bass. 

Admittedly, it appears to have improved. It suggests that I fish deep and very slowly. Check and check. It has the potential to deliver good information.

But here’s where things go haywire. It also suggested I use a small bait. Now, downsizing your baits in the winter is a recognized tactic for fishing, but failing to mention that lethargic fish are more willing to expend energy to strike a bait if they can justify that expense through a larger meal is egregious bordering on disingenuous. 

That is to say, ChatGPT didn’t tell me to use larger baits, which is a much more widely acknowledged winter fishing technique than downsizing. 

I recall in the past doing research for a client wherein I asked ChatGPT for tips for hunting pheasants without a dog. What I got back was comedy, but not the kind that makes you laugh. 

It told me to use scent control and a decoy. It also told me to be very quiet so as not to spook the birds. My friends, I hope some of you reading this are hunters so you can realize how fatally bad this “advice” is.

Of course these are not things you would not know if you were not an angler or a hunter, and that’s where the problem lies. 

Now, the danger here is not when AI does not know better. It’s when the person asking for something doesn’t know better. 

You might ask ChatGPT something, get an output, and if you take it as gospel, you will at best be garnering false information and at worst putting yourself in peril.

Why else would OpenAI have a whole page dedicated to safety?

What is the danger here, people? 

I digress. The point is that the biggest argument not to use AI in SEO is that it gets it wrong. Unfortunate, but true. Until it gets much better, you simply can’t use it to perform reliable research. 

Reason 2: It’s Theft 

AI is subject to a condition called data bias, which means it can only produce outputs based on the data it was trained with. This has a whole load of implications (including some related to ethics). 

It also harkens back to the old adage, “garbage in, garbage out.” The long and short of what I’m getting at here is AI is limited in what it can put out by what is put in. 

And that means sometimes AI straight up steals copy from elsewhere, which can get you a duplicate penalty. 

I wouldn’t gamble with duplicate copy or plagiarized copy. It might not get you an outright penalty from Google, but it will not build your rankings.

And besides, it will take you longer to fact-check AI and vet it for plagiarism than it would take if you just did the research and drafted copy the old way. You know, the way that works?

Reason 3: You Cannot Build Authority with AI 

Remember E-A-T? It’s actually E-E-A-T now. That’s Expertise-Experience-Authority-Trust. 

Now, technically, if you vet the AI outputs you use on your website, you could build trust, if the information is accurate. 

But authority does not just come from accurate information. It comes from experience – and AI cannot produce an experiential component. 

Forget the fact that you need a human author for the “expertise” part. I’m not sure if Google is awarding rankings by cross-referencing the articles and posts published by the same author on different websites or even within one domain. 

But here’s what I can say. Authority comes from that experience, and it is sorely lacking in AI. Human writers, regardless of the topic they are writing on, can capitalize on their own experiences, reflecting, extrapolating, and applying reason to those experiences in order to present digestible information, sometimes containing actionable advice, to whatever readers come their way. 

AI can only produce based on the data on which it is trained. This is, by its nature, limited. Theoretically the entire data set of the whole, extant human experience is limited, too – but guess what, it is way bigger than whatever data set was used to train any given AI model. 

And that means you’re getting a way broader pool of experience when you lean on actual writers rather than AI.

Who knows, AI can improve. I certainly won’t say it can’t get better, and perhaps with further iterations it will actually become better than any one given human contributor. But that time is most certainly not now.

Reason 4: It’s Cringy and Spammy Beyond Your Wildest Dreams 

AI output is so bad, you guys. I’m not going to overdo this section. If you don’t believe me, visit OpenAI and use one of their tools. 

Ask it a question, then ask it a similar question and tell me it doesn’t repackage the first output it originally gave you. 

It is repetitive, flat, and spammy. It seems novel for an iteration or two but then that quickly goes down the drain. 

By the way, Google does not like spam.

Reason 5: It’s Categorical Black Hat Nonsense 

Remember how SEO “experts” used to boost rankings with spam content, keyword stuffing, and copy hidden in page margins or other “no-access” portions of pages? 

And then do you remember how the domains that invested in those strategies basically collapsed and were unable to recover? 

Yeah, that was called black hat SEO. Today, those techniques don’t work because Google recognizes them, but it doesn’t mean black hat SEO is dead. 

It’s just a different animal, and one of those new “black hat” techniques is to use AI. 

If you don’t believe me, just check this out. 

Straight from the horse’s mouth. Google will crack down on you if you do it. Actually, in my line of work I’ve already seen this happen. 

Don’t say you haven’t been warned. 

Reason 6: It Flops at Technical SEO 

Apparently AI flops hard at coding. I’m not 100% sure about this because I’m not a developer, it’s just the vibe I’m getting from people that do know. 

That means AI is also categorically bad at technical SEO, which revolves around structured data, site structure, streamlined integration, and issues with security and speed. 

Would you relinquish technical command of your website to a tool that can’t get basic questions right? I know I wouldn’t.

Anyway, do your own research here. Though I can speak authoritatively on the other aspects of AI’s shortcomings, this one is little more than a rumor to me.

But, considering the other execrable qualities of the current AI landscape, I think it merits further investigation. 

Reason 7: AI Cannot (or Simply Does Not) Keep Up with Algorithm Updates

Finally, AI either cannot or does not keep up with Google’s algorithm updates, unlike an actual SEO expert that reads the news and keeps abreast of updates and other best practices and trends. 

Also, for instance, ChatGPT was trained on data the most recent of which is from 2021, which means if you ask it for current stats or data, you’re going to be working with outdated information. 

Not a big deal across the board, but still something to consider. Anyway, you don’t want to lean too heavily on AI only to find out a few months or even a year from now that it was a bad idea all along. 

It’s not like you didn’t know better, right?

The Solution: Work with Humans 

Before you charge and crucify me for what you might call protectionist, isolationist rhetoric, be apprised that I would like to intercept that charge on the grounds of self awareness. 

I am fully cognizant of my position as a copywriter and that, conceivably, if AI could do my job as well as I can (it can’t) I could be cost-effectively replaced. 

This is not unknown to me. But the truth is simply that. I am telling the truth. You should not use AI in SEO for all of the reasons I have enumerated here, and perhaps others. 

It’s not like I don’t have other skills. Believe me, I love writing, but I am in no way attempting to protect my industry by publishing biased, dishonest drivel that paints these machines like the precursor to Automated Hell. 

I’m just sharing my experience. I know firsthand what authoritative copy and SEO best practices (executed by thinking individuals) can do. And I also know firsthand what serious low quality results AI generates. 

So, make your choice. I’ve done my part.

The post 7 Reasons Not to Use AI in SEO appeared first on 1Digital® Agency.

To capitalize on this, eCommerce businesses must employ effective marketing strategies that resonate with their audience. This blog explores various summer marketing strategies that can help eCommerce businesses boost their sales and engagement during the sunny months.

Seasonal Promotions and Discounts

Flash Sales and Limited-Time Offers

Flash sales and limited-time offers create a sense of urgency that can drive impulsive purchases. Consider running 24-hour flash sales on popular summer products or offering weekend discounts to encourage quick buying decisions. Promote these sales through email marketing, social media, and on your website to ensure maximum visibility.

Bundle Deals

Creating bundle deals for summer-related products can increase the average order value. For instance, a travel store could offer a summer vacation bundle that includes a suitcase, travel accessories, and a guidebook. These bundles not only provide value to the customer but also help clear out inventory.

Free Shipping

Offering free shipping during the summer months can be a significant incentive for customers to complete their purchases. Promote free shipping on orders over a certain amount to encourage higher spending. Make sure to highlight this offer prominently on your website and in your marketing communications.

Summer-Themed Content Marketing

Blog Posts and Articles

Create engaging blog posts and articles that revolve around summer themes. For instance, if you sell outdoor gear, write articles on “Top 10 Summer Hiking Destinations” or “Essential Gear for a Perfect Beach Day.” Providing valuable content can attract more visitors to your website and establish your brand as an authority in your niche.

Video Content

Video content is highly engaging and can effectively showcase your summer products in action. Create videos that demonstrate how to use your products, customer testimonials, or behind-the-scenes looks at your company. Share these videos on your website, social media platforms, and YouTube channel to reach a broader audience.

Social Media Campaigns

Leverage the power of social media to run summer-themed campaigns. Use popular summer hashtags, run photo contests, and encourage user-generated content. For example, ask your customers to share photos of themselves using your products with a specific hashtag for a chance to win a prize. This not only increases engagement but also provides authentic content for your brand.

Collaborations and Partnerships

Influencer Marketing

Partnering with influencers can help amplify your reach and build trust with their followers. Identify influencers who align with your brand and have a strong presence in your niche. For a summer campaign, collaborate with travel bloggers, fitness enthusiasts, or fashion influencers to promote your products through sponsored posts, reviews, and giveaways.

Cross-Promotions with Other Brands

Collaborate with complementary brands to run cross-promotions. For example, if you sell swimwear, partner with a brand that sells sunscreen or beach accessories. This allows both brands to reach a wider audience and create a mutually beneficial marketing campaign.

Email Marketing

Personalized Campaigns

Segment your email list based on customer behavior and preferences to create personalized campaigns. Send targeted emails featuring products that align with the recipient’s interests. For instance, if a customer frequently purchases outdoor gear, send them emails about your latest summer hiking collection.

Summer-Themed Newsletters

Design eye-catching newsletters with a summer theme. Include product recommendations, exclusive discounts, and engaging content such as summer recipes or travel tips. Ensure your newsletters are mobile-friendly, as many people check their emails on their smartphones during summer vacations.

Re-engagement Campaigns

Summer is an excellent time to re-engage with inactive customers. Send re-engagement emails with special offers or incentives to entice them back to your store. Highlight new summer arrivals and emphasize what they’ve been missing out on.

Optimize for Mobile

With people spending more time outdoors during the summer, mobile shopping becomes increasingly important. Ensure your website is mobile-friendly and provides a seamless shopping experience on smartphones and tablets. Optimize your site speed, simplify the checkout process, and make sure your mobile site is easy to navigate.

Use Data Analytics

Track and Analyze Customer Behavior

Utilize data analytics to understand customer behavior and preferences during the summer months. Track which products are most popular, monitor the effectiveness of your marketing campaigns, and adjust your strategies accordingly. Use tools like Google Analytics, heatmaps, and customer feedback to gather insights.

A/B Testing

Conduct A/B testing on different elements of your marketing campaigns to determine what resonates best with your audience. Test variations of email subject lines, ad creatives, landing pages, and call-to-action buttons. Use the results to optimize your campaigns for better performance.

Leverage User-Generated Content

Encourage your customers to share their summer experiences with your products. User-generated content (UGC) is a powerful form of social proof that can influence potential buyers. Feature UGC on your website, social media, and email campaigns. Run contests and offer incentives for customers who create and share content featuring your products.

Seasonal Product Launches

Limited-Edition Products

Launch limited-edition summer products to create excitement and exclusivity. These can be seasonal variations of your bestsellers or entirely new items that cater to summer needs. Promote these products heavily through all your marketing channels to build anticipation and drive sales.

Pre-Order Campaigns

For highly anticipated summer products, consider running pre-order campaigns. This allows you to gauge demand and generate buzz before the product officially launches. Offer incentives such as early access or discounts for customers who pre-order.

Localized Marketing

Geo-Targeted Ads

Run geo-targeted ads to reach customers in specific locations where summer activities are popular. Use platforms like Google Ads and Facebook Ads to target users based on their geographic location. For example, if you sell beachwear, target ads to coastal areas or popular vacation destinations.

Local Events and Sponsorships

Participate in local summer events or sponsor community activities to increase brand visibility. This can include sponsoring a local sports team, participating in a summer fair, or hosting a pop-up shop at a popular summer event. These activities help build a local presence and connect with the community.

Customer Experience

Excellent Customer Service

Provide exceptional customer service to enhance the shopping experience. During the summer months, people are often in a relaxed and happy mood, making it a great time to exceed their expectations. Offer quick responses to inquiries, hassle-free returns, and personalized assistance to build customer loyalty.

Loyalty Programs

Reward your loyal customers with a summer-themed loyalty program. Offer exclusive discounts, early access to sales, and special gifts for repeat purchases. Promote your loyalty program through email marketing, social media, and your website to encourage participation.

Summer is a prime time for eCommerce businesses to engage with their customers and boost sales. By implementing these summer marketing strategies, you can create a memorable shopping experience that resonates with your audience. 

From seasonal promotions and influencer collaborations to personalized email campaigns and optimized mobile experiences, there are numerous ways to make the most of the sunny season. Embrace the summer spirit, get creative with your marketing efforts, and watch your eCommerce business thrive.

The post Summer Marketing Strategies for eCommerce Businesses appeared first on 1Digital® Agency.

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