See How 1 Digital Agency Can Use Your Business Blog to Generate More Traffic

1 Digital Agency Reveals: Blogging Can Increase Visibility, Credibility, and Authority

At 1 Digital Agency, we’ve found that many medium-sized eCommerce businesses don’t realize that the presence of a quality blog can do wonders for their online discoverability, SEO and the resulting traffic. Google and other search engines value websites with credibility and blogging gives you a chance to build that reputation. 1 Digital Agency can help!

Think of it this way, every blog you post is an extra webpage within your website. If this webpage contains useful content, chances are that it will get ranked. So, every time you write a quality blog, your website may gain credibility and jump up in rankings. For a small or medium-sized business, this could mean substantial traffic and sales.

Of course, blogging comes with its own set of caveats. You need to keep publishing content that is informative, relevant, credible and current. Not to mention, if you don’t, your competition could outrank you. The payoff in the end is well worth it; by being patient and dedicated the results will start to show.

It is understandable that you just don’t have the time to run a successful blog on top of all the other responsibilities you fulfill on a daily basis. The good news is that you can work with professionals like our team at 1 Digital Agency to run your blog,  to publicize your business and to generate more traffic.

Here are a few techniques that 1 Digital Agency uses to make blogs more effective and SEO-friendly:

Aim To Catch the Attention of Your Audience

The key to creating quality content that engages people is the ability to connect with what your audience cares about. Everything about your blog should jump out and make people want to read it. And the task doesn’t end there. Your blog should keep the reader engaged enough to read ’till the end. Click through rates, bounce rates and the average time spent on the page by a visitor, all have a bearing on the page’s search ranking. 1 Digital Agency can manage implementing what works for you.

So how can you, first of all, make someone click on your blog and then, make sure they stay till the end?

Let’s start off with the titles. Titles play a huge role on whether a potential reader will click on your blog or not. You need to understand what the audience is looking for and try to meet those needs. Let’s say that a reader searches for a product or information in your industry, your blog will only come up if it matches what they are looking for. Your blog titles need to be precise and targeted. They should be hard-hitting and make people want to click.

As far as engaging a reader is concerned, we are going to talk about content quality in a bit, but let’s talk about other so-called “minor” things that make a difference.

Use attractive images within your blog to break up text (see above) and make it more pleasing to the eye. Use white spaces. Be relateable. Have a subtle call to action. If you only have plain text in your blog, it will most likely turn off people after reading a few sentences. Keep them engaged. At 1 Digital Agency, we take pride in our ability to understand what your customers need and create content that caters to them.

Know Who You Are Targeting

You may follow every rule in the book, if there was such a book, yet you just can’t seem to convert your blog into a source of customers for your business. Consider if your blogs target the right people? If your business is selling e-cigarettes, then talking about politics isn’t really going to do you much good, unless of course if you’re planning to add politics to your product line (hint, you’re not).

Your blogs should deliver content that your potential customer would be interested in. Furthermore, who knows more about your clientele than you do? Write for them, solve their issues, give them what they would be interested in understanding. The only way your blog can be successful, especially if you are just beginning, is if your clients keep returning to it. This is great for SEO and will automatically lead to higher search rankings and more traffic.

Philip Kushmaro says, “If you didn’t already know, interactive content is perhaps one of the most powerful tools for SEO. In the past, it was customary to stuff as many keywords as possible into a single blog post – even if it made the post incoherent – because that’s what Google responded to. Today, however, Google rewards sites that provide content people will actually enjoy, share, and engage with.”

Stay current. Make sure you stay in touch with what’s going on in your industry and keep your audience apprised of new developments. Even local news and event coverage can help reach clients in your area. Once again, it all comes down to knowing who you are targeting. Our SEO and content marketing teams at 1 Digital Agency are experts at creating a content strategy to target potential clients for any kind of business.

Quality Matters

There are hundreds of websites out there whose sole purpose is to churn out content. And while there are few success cases, most of these websites have zero impact on search rankings. Fact is Google’s search algorithm is always evolving, and the target is to root out such websites. 1 Digital Agency has the tools and the people to make your content stand out!

Quality matters! Posting blogs that actually bring value to your customers matter! Don’t underestimate the power of regular blogging, but never make the mistake of publishing content for the sake of it. Take your time and post informative, relevant blogs. Do your research and do it well. Don’t come out and make a statement that you can’t support.

Make sure your blog has a purpose. Is it solving a problem that your customers are facing? Is it shedding light on some recent developments that they need to know about? The purpose of this blog is to tell you how 1 Digital Agency goes about optimizing your blog for traffic. Were you able to pick up on that?

In this day and age, personality counts. If your blog keeps droning on and on about mumbo jumbo that people can’t relate to, what’s the point? Your blogs should embody your business’s personality. Not only will this help with engagement, but people are more inclined to return to your blog if they found it interesting the first time around.

Last but not least, check your work thoroughly for errors before posting. Hire a professional proofreader if you have to. There is nothing more off-putting than reading poorly written blogs with spelling or grammatical mistakes. These mistakes take the spotlight off of the message you are trying to convey. Plus search engines don’t like it.

Optimize Your Blog with 1 Digital Agency

If you are hoping to attract organic traffic to your blog, optimizing your blog is an absolute must. Knowing what to do and how to do it is the first step. At 1 Digital Agency, we have a team of experts that personally work with clients to make their blogs a success. We know that blogs are a vital part of SEO these days, and we work tirelessly to ensure that we make your blogs conduits for bigger business opportunities. Call us on 888.982.8269 or contact us at https://www.1digitalagency.com/contact and let’s get you started.